Course structure diagram with credits
1. Semester
ECTS | SWS
Global Marketing Environment 7 | 3
International Market and Competitive Analysis 4 | 2
International Corporate Activities and
Fundamental Marketing Strategies 4 | 2
Fundamentals of Market and Social Research 3 | 2
Principles of Leadership 3 | 2
Module Library 9 | 6
Total 30 | 17
2. Semester
ECTS | SWS
Market Choice and Entry Strategies 6 | 3
Marketing-Mix for International Markets 8 | 4
Sales and Marketing Controlling 4 | 2
Advanced Research Methods 3 | 2
Module Library 9 | 6
Total 30 | 17
3. Semester
ECTS | SWS
Organization of International Sales and Service Management 5 | 2
International Distribution Systems and Logistics 5 | 2
Export Financing and Risk Management 2 | 1
Key Account Management/Global Account Management 2 | 1
Customer Relationship Management 4 | 2
Research Seminar 3 | 2
Module Library 9 | 6
Total 30 | 16
4. Semester
ECTS | SWS
Sales and Negotiations Training 3 | 2
Master's Thesis 24 |
Current Topics in International Marketing an Sales 3 | 2
Total 30 | 4
Subjects with integrated English language or instruction by native speakers
ECTS credits based on the "European Credit Transfer System". In line with the international standards 30 ECTS credits have to be awarded every semester.
SWS: number of hours per week per semester = Contact Hours
In-depth Courses: Fridays, 5:20 p.m. - 10:00 p.m., and Saturdays, 8:10 a.m. - 5:00 p.m.
Module Library Detailed Information
Module Library Compulsory Electives (schedule depends on course): Fridays, 2:00 p.m. - 5:5 p.m., Block Week Courses take place in November (winter semester) and in the week before Holy Week (summer semester).
A compulsory option equates to 3 ECTS/2 SWS
