Key learning outcomes

The graduates can...

• Creative competency: 

... resolve various creative tasks on their own; use various media in design projects, master editing responsibilities; develop creative products (e.g. websites, animation, posters, video sequences).

• Media competency:

... design and use fundamental operations of media and current instruments in various application connections; combine various media (e.g. video, audio, print, web); apply the fundamentals of media technology and programming in media projects; use application-relevant software.

• Economic competency:

... participate in marketing concepts; develop media-supported communication concepts on the basis of marketing requirements and integrate them in existing systems; co-design the communication and identity structures of organisations (e.g. CI/CD); prepare tenders, offers and calculations; take up freelance work.

•  Technical competency:

... sensibly use specific developments (3D graphics, computer animation, programming, multi-level systems) in designs and coordinate their implementation; estimate or request their cost/expenses/quality; participate in technology conversations in the media area; independently implement simple or moderately difficult tasks (e.g. 3D graphics, computer animation, web programming).

• Social competency:

... work in teams; coordinate independent work with teams, understand client needs; communicate with clients and team members; build networks.

• Psychological competency:

... use psychological knowledge regarding perception and advertising; know and be able to apply patterns of reception; control learning behaviour; understand communication behaviour and consider concepts.

• Project management competency:

... plan and coordinate smaller and medium-sized media projects, cooperate on complex projects, handle projects with moderate complexity independently.

• Academic competency:

... research, receive and summarise academic work, combine fundamentals in relational studies (e.g. media psychology, economics, soft skills); follow discourse in the area of design theory and media theory; and derive arguments/considerations for design decisions from these.