Information on individual educational components (ECTS-Course descriptions) per semester

Degree programme: Bachelor International Business Administration Part-time
Type of degree: FH Bachelor´s Degree Programme
Summer Semester 2023

Course unit title Business Project Marketing and Sales
Course unit code 025027041232
Language of instruction German
Type of course unit (compulsory, optional) Compulsory optional
Semester when the course unit is delivered Summer Semester 2023
Teaching hours per week 0
Year of study 2023
Number of ECTS credits allocated First Cycle (Bachelor)
Number of ECTS credits allocated 6
Name of lecturer(s)

Prerequisites and co-requisites

Project Management, Team-Competence and Interaction, basic courses of the chosen specialism

Course content

On the basis of a specific problem of an enterprise, tasks are processed in the project team. The main focus of the topics is the entire range of marketing and sales. Project methods such as project management, team competence and subject knowledge of marketing and sales are therefore applied and expanded in an application-oriented manner. The project team will be coached by a lecturer. Students may apply their acquired knowledge and skills, experience and reflect on their current state of development and plan further development steps (coaching). The necessary project documentation is prepared and the results presented in the final presentation.

Learning outcomes

Application - Students are able to apply methods of project management, process management and team management; basic knowledge of marketing and sales is also applied and expanded in an application-oriented manner. - Students can work on real problems assigned by the project sponsors of companies and institutions and work according to the contract (implementation of at least one element of the solution with the project partner). - Participants can formulate project assignments of real problems, structure the project, plan, manage and control it. Students are able to formulate objectives for a solution. - Targeted presentations to the clients and steering committee can be created and given. Students are able to apply appropriate media and communication tools for effective interaction with all stakeholders. - Project documentation can be created. Analysis - Students are able to analyse a specific practical situation of an enterprise (industry and business, or possibly from institutional, administrative, non-profit organisations etc.). They can identify the strengths and weaknesses of the current situation and are able to describe it. - Students are able to carry out an analysis of the current state and target concept for the specific task in the situation and to link them to the technical theories of project-specific, implementation-relevant solutions. - If no practical problem is put forward, students will evaluate a current issue in the field of marketing and sales or carry out an empirical analysis on of issues in marketing and sales and evaluate the analytical results. Synthesis - The relevant concepts for reaching the project targets, applications and alternative solutions are prepared and presented by the students. Students can design a solution together with all relevant stakeholders. - Students prepare a specific proposal for a solution to a problem in practice and make recommendations for its implementation. Evaluation - Students can ref

Planned learning activities and teaching methods

Project-oriented teaching with coaching on real problems from practice (business and industry, institutions, government, non-profit organisations etc.), group work (project teams with 3-6 members), self-study

Assessment methods and criteria

Group review with individual increases and reductions to the fields of competence: - Practical aspects and achievement of objectives - Organisational competence - Presentation/documentation - Project "Market Place" (display and presentation of project results to the public). Presentation of the solution (including assessment of the implementation potential and the implementation costs): 50 % Documentation of the project (project manual with lessons learned): 2 0% Project presentations at FHV and in the company: 15 % each (total 30 %).


If applicable travel expenses as the projects require on-site activities and visits.

Recommended or required reading

Task based; Literature is depending on the companies problem.

Mode of delivery (face-to-face, distance learning)

Mandatory attendance (project status meetings in coaching appointments, presentation dates, kick-off and termination) On-site presence with the project sponsor required. The project team will be coached by lecturers.