Information on individual educational components (ECTS-Course descriptions) per semester

Degree programme: Bachelor International Business Part-time
Type of degree: FH Bachelor´s Degree Programme
Part-time
Winter Semester 2021

Course unit title Digital Business
Course unit code 025027031502
Language of instruction Deutsch
Type of course unit (compulsory, optional) Compulsory
Semester when the course unit is delivered Winter Semester 2021
Teaching hours per week 2
Year of study 2021
Number of ECTS credits allocated First Cycle (Bachelor)
Number of ECTS credits allocated 3
Name of lecturer(s) Jens SCHUMACHER


Prerequisites and co-requisites

None


Course content
  • E-commerce and e-business as a driver of innovative business processes
  • Mobile commerce
  • Distinction between e-commerce, m-commerce and digital business
  • Definition, role and characteristics of e-business models
  • Classification of digital innovations
  • Business model perspectives
  • Aspects and driving forces of digital transformation - transition to a cross-linked society
  • Economic impact of digital technology
  • Dimensions of the Enterprise 2.0 concept
  • Strategy
  • Structures
  • Processes
  • Culture
  • Maturity levels of digital transformation
  • Digital strategy development and business models
  • Impact of digital technology on the organisation, leadership and management of companies

Learning outcomes

Knowledge

  • Students know the specific needs and challenges of mobile commerce services.
  • Students can list the most important aspects and driving forces of digital transformation and are able to name examples.
  • Students are able to name various economic aspects of digital transformation.
  • Students know the distinction between e-commerce, m-commerce and digital business.
  • Students know examples of B2B, B2C, C2C and C2B business models.
  • Students can name and describe the maturity levels of digital transformation.
  • Students know important models for strategy and business model development in companies.

Comprehension

  • Students can describe the economic impact of digital technology on the basis of examples.
  • Students are able to classify a given digital business model.
  • Students are able to describe relevant connections between digital transformation and organisational dimensions (strategy, structure, processes, and culture).
  • Students can describe and discuss success factors of "digital businesses" using specific examples.

Application

  • Students are able to develop recommendations of how companies can successfully deal with the increasing digitisation using specific case studies.
  • Students are able to apply the maturity model of digital transformation on concrete examples.
  • Students can classify business processes based on the application of ICT. Analysis
  • Students are able to analyse and oppose current study results in the context of digital transformation and work out similarities and differences.
  • Students are able to discuss the threats and risks of digitisation.
  • Students are able to analyse a sample company and assign it to a digital business model.
  • Synthesis
  • Students are able to apply modern methods of strategy and business model development on a digital business example.
  • Students are able to adapt value added chains by using ICT.

Evaluation

  • Students can critically reflect their own use of digital technologies.
  • Students are able to explain the analogue and digital dimensions of an enterprise/Enterprise 2.0 and explain the interaction between the dimensions.
  • Students can investigate the influence of new technologies on a given business situation.

Planned learning activities and teaching methods

Lecture, exercises, discussions, text work, best practice examples


Assessment methods and criteria

Comprehensive written examination


Comment

None


Recommended or required reading

Wang, R. (2015): Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy. Boston: Harvard Business Review Press.

Heinemann, Gerrit (2013): Der Neue Online-Handel: Geschäftsmodell und Kanalexzellenz im E-Commerce. Wiesbaden: Springer.

Strauß, Ralf E. (2013): Digital Business Excellence: Strategien und Erfolgsfaktoren im E-Business. Stuttgart: Schäfer/Poeschel.


Mode of delivery (face-to-face, distance learning)

Face-to-face