Information on individual educational components (ECTS-Course descriptions) per semester

Degree programme: Bachelor International Business Part-time
Type of degree: FH Bachelor´s Degree Programme
Winter Semester 2021

Course unit title Intercultural Awareness
Course unit code 025027030403
Language of instruction English
Type of course unit (compulsory, optional) Compulsory
Semester when the course unit is delivered Winter Semester 2021
Teaching hours per week 2
Year of study 2021
Number of ECTS credits allocated First Cycle (Bachelor)
Number of ECTS credits allocated 3
Name of lecturer(s) Mathias KERP

Prerequisites and co-requisites


Course content
  • Definition of culture and cultural identity
  • Values, norms and codes of conduct in different cultures
  • Cultural comparisons, stereotypes and prejudices
  • Intercultural dilemmas in the workplace
  • Intercultural Communication
  • Cultural intelligence
  • International HR

Learning outcomes


  • Students know the importance of cultural differences and their impact on human behaviour and cognitive processes such as perception and evaluation.
  • They know the importance of different cultural origins in terms of understanding and communication.
  • They know cultural stereotypes and prejudices and are able to transfer them to different cultures.
  • They know acknowledged studies on cultural comparison and their dimensions.


  • Students understand the cultural influence on perception and interaction processes and can deal with a change of perspective and empathise with other cultures without falling into stereotypes.
  • They understand the importance of cultural values and norms and their effects.


  • In the context of interaction and communication situations, students apply cultural knowledge and are able to cooperate across cultural borders in a reflective way.
  • They apply discussion rules to ensure mutual understanding.


  • Students are able to analyse cultural problems situations and work out causes of misunderstandings, conflicts and losses of friction.


  • They are attentive while interacting with people from different cultural backgrounds and are able to communicate and work with their team members in a respectful and humble way.

Planned learning activities and teaching methods

Lectures, discussions and educational talks,

group and individual work with case studies,

interactive methods to promote experimental learning

Inrtercultural Learning Journey


Assessment methods and criteria

Presentation and groupwork:

Analasys and comparison of one foreign culture and its relevance for doing business with this culture: 50% of the grade

Individual reflection report on one´s experience in the lecture: 50% of the grade

Bonus points for excellent preparation, participation in the lecture or passed quiz.




Recommended or required reading


Meyer, Erin (2014): The Culture Map: Decoding How People Think, Lead; and Get Things Done Across Cultures (English Edition).


Trompenaars, Fons; Hampten-Turner, Charles (2012): Riding the Waves of Culture: Understanding Cultural Diversity in Business. London: Nicholas Brealey Publishing.

Mode of delivery (face-to-face, distance learning)

Face-to-face instruction with mandatory attendance