Information on individual educational components (ECTS-Course descriptions) per semester

Degree programme: Bachelor International Business Part-time
Type of degree: FH Bachelor´s Degree Programme
Winter Semester 2021

Course unit title Professional Presentations
Course unit code 025027010301
Language of instruction English
Type of course unit (compulsory, optional) Compulsory
Semester when the course unit is delivered Winter Semester 2021
Teaching hours per week 2
Year of study 2021
Number of ECTS credits allocated First Cycle (Bachelor)
Number of ECTS credits allocated 3
Name of lecturer(s) Dagmar ACZÉL

Prerequisites and co-requisites

English at B1/B2 level according to the Common European Framework of Reference for Languages (CEFR) or the consent of the lecturers.

Course content

English classes in the Bachelor Degree International Business are based on the CBI approach (Content Based Instruction) and thus have the following priorities:

  • Teaching of language and communication skills and professional business content.
  • The content of this course provides strategies for dealing with presentations in English.

Learning outcomes


  • Students know the basic structures and principles of business presentations.


  • Students know where and how to apply business presentations in a professional environment.


  • Students develop professional presentations and give constructive feedback
  • They plan and perform job related presentations in English.

Planned learning activities and teaching methods

Discussion, reflection, individual feedback

Assessment methods and criteria

Assessment of presentations and other activities in class



Recommended or required reading

Duarte, Nancy (2008): slide:ology - The Art and Science of Creating Great Presentations. OReilly Media, Inc.

Duarte, Nancy (2010): resonate - Present Visual Stories that Transform Audiences. New Jersey: John Wiley & Sons, Inc.

Grussendorf, Marion (2010): English for Presentations. Short Course Series. Berlin: Cornelsen Verlag.

Harvard Business Review (2010): Guide to Persuasive Presentations. Boston: Harvard Business School Publishing.

Kawaski, Guy (2015): The Art of the Start 2.0. The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. Portfolio Penguin.

Simmons, Annette (2006): The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling. Cambridge, MA: Perseus Book Group. 

Smith, Paul (2012): Lead With a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire. New York: AMA.

Swan, Michael (2006): Practical English Usage, 3. Ausg. Oxford: OUP.

Mode of delivery (face-to-face, distance learning)

Mandatory with compulsory attendance