Information on individual educational components (ECTS-Course descriptions) per semester

Degree programme: Bachelor International Business Part-time
Type of degree: FH Bachelor´s Degree Programme
Winter Semester 2021

Course unit title Communication, Self-Reflexivity and Academic Writing
Course unit code 025027110401
Language of instruction Deutsch
Type of course unit (compulsory, optional) Compulsory
Semester when the course unit is delivered Winter Semester 2021
Teaching hours per week 2
Year of study 2021
Number of ECTS credits allocated First Cycle (Bachelor)
Number of ECTS credits allocated 3
Name of lecturer(s) Antje DUDEN, Claudia FRANCESCHINI, Jonathan JANCSARY

Prerequisites and co-requisites


Course content

In addition to the introductory workshop, the course is the basis for the module on social communication skills in a student and business context. It covers the main communication models and forms of communication processes i.a. according to the St. Gallen Management Model: - Axioms by P. Watzlawick and model of F. Schulz von Thun - Images and mental models - Self-image and external image - Feedback and feedforward - Phases of communication processes - Structuring of reflexive communication according to the St. Gallen Management Model - Communication in organisations and the process to realize a reflective design - Discussion techniques vs. communication as entertainment - Describe and assess differences in perception by reflection.

Formal criteria of academic writing.

Learning outcomes

Knowledge - Students are able to ...

... name the most important rules of communication and processes and to illustrate phases of comunication processes.

... outline the main forms, functions/roles and impact of communication with regard to the management of teams.

Comprehension - Students are able to ...

... explain the relationship between perception, communication and cooperation.

... name and explain the various realities of the perception. 

... realise that space and time play a key role.

... outline the most important communication models and forms.

Application - Students are able to ...

... recognise receiver-oriented communication and to give and take targeted feedback.

... use the guideline of the academic writing and academic papers.

Analysis - Students ...

... reflect verbal and written and constitute the impact of trust on a successful cooperation on the basis of examples and theoretic models.

... can analyse and evaluate a case study that they have researched or is provided to them and assess the effectiveness using scientific literature.

Synthesis - Students are able to ...

... collect and design alternative options for action using case studies.

... describe and review their findings in various situations and communications in  academic papers.

... verify according to academic criteria.

Planned learning activities and teaching methods

Lectures, discussions and educational talks, group and individual exercises with reflection, case study work, presentations by students in small groups.

Assessment methods and criteria

Reflection report (tandems).

Written task: formal criteria of academic text types (individual work).



Recommended or required reading

Birkenbihl, Vera (n.d.): Kommunikationstraining. Zwischenmenschliche Beziehungen erfolgreich gestalten. Various editions. München: mvg.

Haug, Christoph (2016): Erfolgreich im Team. Praxisnahe Anregungen für effizientes Teamcoaching und Projektarbeit. 5. Auflage. München: dtv.

Mayer, Brigitte (n.d.): Schreiben im Studium. Schulungsunterlage des Schreibzentrums der Bibliothek der FH Vorarlberg. Online im Internet. URL: (Heruntergeladen am 23.07.2020).

Rüegg-Stürm; Simon Grand (2019): Das St. Galler Management-Modell. Mangement in einer komplexen Welt. Bern: Haupt.

Schulz von Thun, Friedemann (2014): Miteinander reden 1-4. Störungen und Klärungen. Stile, Werte und Persönlichkeitsentwicklung. Das "Innere Team" und situationsgerechte Kommunikation. Fragen und Antworten. Reinbek bei Hamburg: Rowohlt.

Watzlawick, Paul; Beavin, Janet; Jackson, Don (2016): Menschliche Kommunikation. Formen, Störungen, Paradoxien. 13. Auflage. Bern: Huber.

Mode of delivery (face-to-face, distance learning)

Presence event, which is designed as a seminar course with short lectures and discussion rounds as well as a high proportion of exercises and therefore requires compulsory attendance.