Information on individual educational components (ECTS-Course descriptions) per semester

Degree programme: Bachelor International Business Part-time
Type of degree: FH Bachelor´s Degree Programme
Summer Semester 2022

Course unit title Business Model Innovation
Course unit code 025027042003
Language of instruction English
Type of course unit (compulsory, optional) Compulsory optional
Semester when the course unit is delivered Summer Semester 2022
Teaching hours per week 2
Year of study 2022
Number of ECTS credits allocated First Cycle (Bachelor)
Number of ECTS credits allocated 3
Name of lecturer(s) Wouter DANCKAERT, Annemieke SOETEWEY

Prerequisites and co-requisites


Course content

Components and archetypes of business models Design tools and instruments of business model development Creativity techniques for generating business model innovation Development of business models using the Business Model Canvas and the Customer Development Process Pitch training

Learning outcomes

Knowledge - Students know the key elements of a business model. Comprehension - Students understand the development process of new business models. - Students are aware of specific challenges that startups (= organisations built to search for a business model) face and are able to explain them.  Application - Students are able to create and develop new and innovative business models. - Students are able to develop and present compelling and unique customer value propositions. - Students can validate business model hypotheses. - They understand how to apply design tools and instruments of business model development. Analysis - Students are able to evaluate and compare existing and new business models depending on the business environment. Synthesis - Students have the right mindset and tools to develop appropriate business models for new business ideas.

Planned learning activities and teaching methods

Lecture, discussions and educational talks, project coaching, presentations by students in small groups, group and individual work with reflection

Assessment methods and criteria

Literature test at the start of the semester, taken individually, 20 % of the grade. Work on business model and interim presentations as a group, 20 % of the grade. Final presentation (investors pitch desk: 10 slides - 5 minutes) as a group, 20 % of the grade. Business Model Report (20 pages, min 20,000 characters including spaces plus detailed analysis as an appendix) as a group, 40 % of the grade.



Recommended or required reading

Blank, Steve; Dorf, Bob (2012): The Startup Owners Manual: The Step-By-Step Guide for Building a Great Company. Pescadero, CA: K&S Ranch Press. Furr, Nathan; Dyer, Jeff (2014): The Innovator-s Method - Bringing the Lean Startup into your Organisation. Boston, Massachusetts: Harvard Business Review Press. Osterwalder, Alexander; Pigneur, Yves (2010): Business Model Generation. A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, New Jersey: Jon Wiley & Sons, Inc. Osterwalder, Alexander; Pigneur, Yves; Bernarda Gregory; Smith Alan (2014): Value Proposition Design: How to Create Products and Services Customers Want. Hoboken, New Jersey: Jon Wiley & Sons, Inc. Ries, Eric (2011): The Lean Startup: How Today-s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Crown Business.

Mode of delivery (face-to-face, distance learning)

Face-to-face instruction with mandatory attendance