Information on individual educational components (ECTS-Course descriptions) per semester

Degree programme: Bachelor International Business Part-time
Type of degree: FH Bachelor´s Degree Programme
Summer Semester 2022

Course unit title International Intensive Program
Course unit code 025007045003
Language of instruction English
Type of course unit (compulsory, optional) Elective
Semester when the course unit is delivered Summer Semester 2022
Teaching hours per week 1
Year of study 2022
Number of ECTS credits allocated First Cycle (Bachelor)
Number of ECTS credits allocated 3
Name of lecturer(s) Tanja EISELEN, Gregor KREUZER

Prerequisites and co-requisites


Course content

During the International Intensive Program, 90 students from nine nations develop collaboratively and in intercultural teams internationalization strategies for ten local micro, small and medium enterprises (MSMEs) based in their respective home countries. Comprehensive international business models and plans for entry into foreign markets are created for the participating companies.

Learning outcomes


  • Students are able to cooperate with other students across cultural boundaries.
  • They know how to apply their knowledge of foreign languages and use it to implement and present their own business cases.
  • Students are able to use effectively and efficiently digital platforms to work collaboratively in an international context of projects.


  • Students are able to develop comprehensive international business models and plans for entry into foreign markets.


  • Students have the right mindset and tools to start and actively develop intercultural dialogue.
  • Students are able to develop innovative export strategies for local MSMEs with students from foreign cultures.


  • Students are able to reflect the process of intercultural teamwork and to identify strengths and weaknesses of their own behaviour in the team.

Planned learning activities and teaching methods

Discussions and educational talks, project coaching, presentations by students in small groups, group work in international teams.

Assessment methods and criteria
  • Pre-Assignment as a group (national team), 25 % of the grade
  • Report and presentation as a group (international team), 50 % of the grade
  • Post-Assignment as a group (national team), 25 % of the grade


For the one-week field trip to the respective country, project costs are incurred in the amount of approx. EUR 500,--. These costs must be borne by the students themselves.

Recommended or required reading

Osterwalder, Alexander Pigneur Yves (2010): Business Model Generation. A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, New Jersey: Jon Wiley Sons, Inc.

Osterwalder, Alexander Pigneur Yves Bernarda Gregory Smith Alan (2014): Value Proposition Design: How to Create Products and Services Customers Want. Hoboken, New Jersey: Jon Wiley Sons, Inc.

Stutely, Richard (2012): The definitive business plan: the fast track to intelligent planning for executives and entrepreneurs. Harlow: Pearson Education.

Mode of delivery (face-to-face, distance learning)

Face-to-face instruction with mandatory attendance and field trip to the project country