Information on individual educational components (ECTS-Course descriptions) per semester

Degree programme: Bachelor International Business Part-time
Type of degree: FH Bachelor´s Degree Programme
Summer Semester 2022

Course unit title Attracting and Retaining Entrepreneurial Talent
Course unit code 025007045005
Language of instruction English
Type of course unit (compulsory, optional) Elective
Semester when the course unit is delivered Summer Semester 2022
Teaching hours per week 1
Year of study 2022
Number of ECTS credits allocated First Cycle (Bachelor)
Number of ECTS credits allocated 2
Name of lecturer(s) Maria NATHAN

Prerequisites and co-requisites


Course content

Organizations, especially start-ups, work hard to recruit and acquire crucial talent, and must further support talent growth and development over time.  As expensive as these initiatives could be, the cost cannot compare to the potential for loss should these employees then leave the firm.  This course manages this strategic tension between attracting the best and stemming their loss by exploring organizational initiatives, including: values-based management, realistic job previews, mentoring, on-boarding, engagement programs, compensation, benefits, and other incentives;  growth cultures;  workplace wellbeing and work-life balance programs, among yet others.  This course is for those who will be entrepreneurs, managers, HR professionals, but also supports more capable management of students’ own careers.

Learning outcomes

1.       Produce an organizational attraction/retention plan for entrepreneurial talent;

2.       Apply attraction and retention strategies for sustained high-level contributions of employees using varied organizational case scenarios;

3.       Examine core values for varied global employers and examine how these values play out within these organizations on a day-to-day basis;

4.       Explore the relationship between workplace wellbeing, innovation, and organizational productivity;

5.       Debate about what should and can be done by organizations to foster positive workplace wellbeing among their employees.

Planned learning activities and teaching methods

Planned learning activities: Reading, research, case analysis,  team presentations;

Teaching methods:  Case discussion, debate; experiential activities, lecture, video.

Assessment methods and criteria


1.        Student self-assessment of wellbeing;

2.       Assessment of student team presentations;

3.       Assessment of student participation throughout class;


1.       How self-insightful is the student?

2.       How well did students follow the presentation rubric;

3.       How effectively did the students develop their topic;

4.       How well did students field other student questions/comments;

5.       Did the student attend and contribute to class discussion on a regular basis?


This class is expected to be a meaningful, constructive, and useful experience for students and professor alike. 

Recommended or required reading

Select journal articles, trade publications, book chapters, and case analyses will be made available to students in a customized packet

Mode of delivery (face-to-face, distance learning)