How is a product developed, from the business concept to market readiness? How do I discover and conquer new markets? What does it take to lead a company in international competition to market leadership? In the Business Administration master's degree programme with a specialisation in "International Marketing & Sales", you learn the current, science-based concepts, models and methods of international marketing and sales and can apply these in business practice, posing these very questions!
|Master's degree programme, Qualification awarded: Master of Arts in Business (MA)|
|Part-time study programme, 4 semester (120 ECTS)|
|Language of instruction: English|
|No tuition fees|
|Optional exchange semester in the 4. semester|
|Closing date for applications: May 15|