Information on individual educational components (ECTS-Course descriptions) per semester

Degree programme: Master Business Administration: International Marketing & Sales
Type of degree: FH Master´s Degree Programme
Part-time
Winter Semester 2022



Course code Course unit title Type Language Course Credits
1. Semester
025122015110 Marketing and Sales Fundamentals I Compulsory English 3
025122015120 Marketing and Sales Fundamentals II Compulsory English 3
025122015210 Macro Economics and Global Market Analysis Compulsory English 3
025122015310 International Market Development Strategies Compulsory English 2
025122015320 Digital Tracking and Analysis Compulsory English 4
025122015410 Strategic Management and Internationalisation Compulsory English 5
025122211020 Principles and Practices of Research Compulsory German / English 3
025122215220 Global Market Expansion Project Compulsory English 5
080322015001 Communication Skills Lab Compulsory English 2
3. Semester
025122031050 Quantitative Research Compulsory German / English 3
025122031060 Research Seminar Compulsory German / English 3
025122035250 International Pricing and Channel Coordination Compulsory English 4
025122035370 Global CRM and Account Management Compulsory English 4
025122035420 Marketing and Sales Controlling Compulsory English 2
025122037010 Leadership Compulsory German / English 4
025122037020 Business Ethics and Corporate Social Responsibility Compulsory German / English 2
080321036251 Intercultural Business Negotiations Compulsory English 2

800101020402 Intercultural Communication and Diversity Training Elective English 3
800101021300 Gaming Simulation, Serious Play, Gamification Elective German 6
800101021501 Lean Startup Bootcamp Elective German 3
800101021800 ZEN-Meditation and Self-Coaching Elective German 3
800101022300 Introduction to Financial Markets - Market Strategy Elective German / English 3
800101022402 Knowledge Management: From Data to Knowledge Elective German / English 6
800101022600 Living in a Digitally Augmented Lifeworld Elective German / English 3
800101022701 Transformation Design Elective German / English 3
800101023000 Research Project: Computer Science Elective German / English 6
800101023200 Research Project: Social Sciences Elective German / English 6
800101023600 Research Project: Energy Technology Elective German / English 6
800101024100 Mental Models Elective German 3
800101025100 Health Promotion for Employees and Managers Elective German 6


Course code = Course unit code
Type = Type of course unit (compulsory, optional)
Language = Language of instruction (DE=german, EN=english)