Information on individual educational components (ECTS-Course descriptions) per semester

Degree programme: Master Business Administration: International Marketing & Sales
Type of degree: FH Master´s Degree Programme
Part-time
Winter Semester 2020



Course code Course unit title Type Language Course Credits
1. Semester
025122015110 Marketing and Sales Fundamentals I Compulsory English 3
025122015120 Marketing and Sales Fundamentals II Compulsory English 3
025122015210 Macro Economics and Global Market Analysis Compulsory English 3
025122015220 Global Market Expansion Project Compulsory English 4
025122015310 International Market Development Strategies Compulsory English 2
025122015320 Digital Tracking and Analysis Compulsory English 4
025122015410 Strategic Management and Internationalisation Compulsory English 5
080321011011 Communication Skills Lab Compulsory English 3
080321011021 Principles and Practices of Research Compulsory English 3
3. Semester
025122035250 International Pricing and Channel Coordination Compulsory English 4
025122035370 Global CRM and Account Management Compulsory English 4
025122035420 Marketing and Sales Controlling Compulsory English 2
025122037010 Leadership Compulsory German / English 4
080321031051 Quantitative Research Compulsory English 3
080321031061 Research Seminar Compulsory English 3
080321036251 Intercultural Business Negotiations Compulsory English 2
080321036361 Business Ethics and Corporate Social Responsibility Compulsory English 2


Course code = Course unit code
Type = Type of course unit (compulsory, optional)
Language = Language of instruction (DE=german, EN=english)