Programme learning outcomes

How do companies meet the challenges of a globalised competition? What are the consequences of an international marketing concept?"

After completing this programme, you will know the answers! You learn current, science-based concepts, models and methods that will help you solve problems in international marketing and sales. In the context of global competition, you are prepared for management positions in marketing and sales within international enterprises.

As a graduate, you are a leader in your field. You think entrepreneurially, independently and responsibly and you have expanded your skills in the following areas:

• Specialist knowledge
  You have in-depth and cutting-edge knowledge in your field. You put this competence to use in an international business environment, thus achieving a competitive advantage.
• Leadership abilities 
  You are well prepared for assuming leadership responsibilities in an internationally-oriented business field.
• Competence in applying scientific methods in everyday business
  You have completed a top quality academic degree programme and are therefore familiar with applying scientific methods. After graduating, you use these skills to solve complex problems in daily business.