Programme structure diagram with credits

1st SEMESTER

CourseECTSSHW
overall3016
Communication Skills Lab22
Principles and Practices of Research31
Marketing and Sales Fundamentals I32
Marketing and Sales Fundamentals II32
Macro Economics and Global Market Analysis32
Global Market Expansion Project51
International Market Development Strategies21
Digital Tracking and Analysis42
Strategic Management and Internationalisation53

2nd SEMESTER

CourseECTSSHW
overall3016
Statistics42
Qualitative Research21
Market Selection, Entry and Development22
Global Market Development Project II41
Digital Marketing and Commerce42
Digital Business Models21
Int. Competition and Contract Law21
Organising Int. Sales and Services42
Context Studies - one or two modules64

3rd SEMESTER

CourseECTSSHW
overall3016
Quantitative Research32
Research Seminar31
Leadership42
Business Ethics and Corporate Social Responsibility21
International Pricing and Channel Coordination42
Global CRM and Account Management42
Intercultural Business Negotiations21
Marketing and Sales Controlling21
Context Studies - one or two modules64

4th SEMESTER

CourseECTSSHW
overall300
Master's Thesis280
Master's Exam20

ECTS: Credit points based on the "European Credit Transfer System" (ECTS).
Consistent with international standards, 30 ECTS points can be earned each semester.

SHW: Semester hours per week (SHW). One SHW corresponds to 15 instruction units each of 45 minutes.

The programme language is English.

Here you can find detailed information abaout the Contextual studies.

Information on individual educational components

Contact Persons International Marketing & Sales MA

Patrick Köck B.A.
Master‘s Degree Programme Business Administration, Programme Administrator

+43 5572 792 5603
patrick.koeck@fhv.at

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Details

Mag. (FH) Bernd Schwendinger, PhD
Master Business Administration, Program Director, Lecturer

+43 5572 792 3381
bernd.schwendinger@fhv.at

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Details

Do you need further advice? We are pleased to answer your questions and give you further information personally.

Service Hours:
Friday 9 a.m. to 11.30 a.m. and 1 p.m. to 4 p.m.
Saturday 8 a.m. to 12 p.m
(or individual appointment)