Information on individual educational components (ECTS-Course descriptions) per semester

Degree programme: Bachelor InterMedia
Type of degree: FH Bachelor´s Degree Programme
Full-time
Winter Semester 2021

Course unit title Economy & Design
Course unit code 025217033010
Language of instruction German
Type of course unit (compulsory, optional) Compulsory
Semester when the course unit is delivered Winter Semester 2021
Teaching hours per week 3
Year of study 2021
Number of ECTS credits allocated First Cycle (Bachelor)
Number of ECTS credits allocated 4
Name of lecturer(s) Roland ALTON-SCHEIDL, Peter FLATSCHER


Prerequisites and co-requisites

None


Course content
  • The role of commodity aesthetics in experience-driven Western society
  • The language of products and service offers, sensory codes
  • Embodiment: when the body thinks, interaction between body and psyche
  • Handling intellectual, material, time and staff resources
  • The role of visualisation methods in management

Learning outcomes

The students understand

  • the link between economic interests and design.
  • the social and economic relevance of brands and their role in social processes.

The students know

  • the roles of design within different economic models.
  • the role of different world views within organisational and decision-making structures of companies and institutions.
  • the significance of visualisation methods within decision-making processes.

Planned learning activities and teaching methods

Lectures/discussions/practical exercises/self-study


Assessment methods and criteria

Written research and analysis project


Comment

None


Recommended or required reading
  • Hochstrassen, Franz (2013): Konsumismus: Kritik und Perspektiven. München: oekom Verlag
  • Bauman, Zygmunt (2009): Leben als Konsum. Hamburg: Hamburger Edition
  • Scheier, Christian; Held, Dirk; Schneider, Johannes; Bayas-Linke, Dirk (2012): Codes: Die geheime Sprache der Produkte. Freiburg: Haufe Sachbuch Wirtschaft
  • Hellmann, Kai-Uwe (2003): Soziologie der Marke. Frankfurt am Main: suhrkamp taschenbuch wissenschaft
  • Ullrich, Wolfgang (2013): Alles nur Konsum. Kritik der warenästhetischen Erziehung. Berlin: Wagenbach
  • Hanschitz, Rudolf-Christian (2004): Marketing und Werbung. Ritualisierung und Inszenierung der Lebenswelt. Wien: Verlag Turia + Kant
  • Schulze, Gerhard (2005): Die Erlebnisgesellschaft. Kultursoziologie der Gegenwart. Frankfurt am Main: Campus Verlag
  • Poguntke, Sven (2014): Corporate Think Tanks: Zukunftsgerichtete Denkfabriken, Innovation Labs, Kreativforen & Co. Wiesbaden: Springer Verlag
  • Klein, Naomi (2015): No Logo! Der Kampf der Global Players um Marktmacht - Ein Spiel mit vielen Verlierern und wenigen Gewinnern. Frankfurt am Main: Fischer
  • Lamla, Jörn (2013): Verbraucherdemokratie: Politische Philosophie der Konsumgesellschaft. Berlin: Suhrkamp
  • Malik, Fredmund (2015): Navigieren in Zeiten des Umbruchs: Die Welt neu denken und gestalten. Frankfurt New York: Campus
  • Mikunda, Christian (2015): Marketing spüren: Willkommen am dritten Ort. München: redline Verlag
  • Andree, Martin (2010): Medien machen Marken: Eine Medientheorie des Marketings und Konsums. Bielefeld: Transcript
  • Felber, Christian (2008): Neue Werte für die Wirtschaft. Eine Alternative zu Kommunismus und Kapitalismus. Wien: Deuticke
  • Lasn, Kalle (2012) Meme Wars: The Creative Destruction of Neoclassical Economics. New York: Seven Stories Press

Mode of delivery (face-to-face, distance learning)

Face-to-face course with compulsory attendance