openIdea_special_impact is a discussion and workshop event on the following questions: What goals have been propagated by representatives of the design industry? What have they achieved? Which goals have they missed and why? How do we see the future development? Which tasks should be adressed prioritarily by professional designers?
If it were not assumed that design could spark effects, then the design field would not exist. What does »effect« mean in this context? Which effects do we aim for as designers? Are we able to achieve the intended effects? Edward Bernays (1928): »Propaganda controls the spirit of the masses in a similar way as the authority in the military subjects the soldiers physically.« Depending on the perspective, artwork has made a positive or negative contribution to the state of the world. As soon as ideas are brought to life, pressure can be applied with their help. But how can design help people to live a self-determined life? A series of discussions will help to identify positive and negative impact options. Of course, it is not possible to achieve exhaustive results in such a narrow framework. The event is therefore intended as a starting point for a longer dis-cussion.
8 am: check-in
8.30 am: Exhibition opening, Foyer Achstrasse
9 am: Conference opening, Aula
9.30 am to 12.30 pm: Workshops
lunch break (90min)
1 pm: check-in
2 to 4.15 pm:
two Discussion panels, designforum & Aula
coffee break (30min)
4.45 to 5.45 pm:
Discussion panels, designforum & Aula
6 to 7 pm:
Discussion panel, Aula
Every day we are confronted with a flood of messages. They should influence us in our ideas and also in our actions. If what we perceive of the world is increasingly shaped by the media, why are they allowed to use sophisticated methods to manipulate us? How can people convince themselves of facts without misleading them with propaganda?
The doctrine, the legal system of society should remove all obstacles so that all creative energies flow freely and the markets can regulate themselves in harmony, has proved to be a fatal mistake. Today, therefore, the question arises as to how design can contribute to the sustainable use of resources?
Throughout history, people have developed very different attitudes to possible future events. These range from passive devotion, to trying to be prepared for negative events as well as possible. How can one overcome the impression of a lack of alternatives? How would we imagine an optimal state of affairs in relation to a specific topic?