| Prerequisites and co-requisites |
- Intensive interdisciplinary cooperation on a common business idea.
- Direct transfer from learning to implementation.
- Individual coaching from the idea to the business concept.
- Pitches for investors, experts and an interdisciplinary audience.
- Peer learning opportunities and feedback loops.
- Interaction in the startup community and access to a broad startup ecosystem.
- Possible starting point for a successful business start-up.
- Opportunity to bring about a real change in society and the economy with one's own idea.
- Participation in the "Opportunity Identification" module in the 2nd semester is recommended, but not a prerequisite.
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| Course content |
- Creativity techniques for brainstorming
- Design of customer value propositions (customer benefit promises)
- Development of real business models using the Lean Startup Method
- Pitch Training
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| Learning outcomes |
In this interdisciplinary and interactive course, students learn how to successfully develop and implement their business idea in a real-life application situation. The students work on their own business idea and learn how to get a company into the fast lane using the lean startup method. You will be supported step by step in developing a convincing and innovative business model, testing it using the lean startup method and finally successfully presenting it to relevant stakeholders. You bring the results together in a meaningful business concept and pitch. The students are aware of the special challenges of start-ups and can master them.
Understanding
- Students understand the development process of new business models.
- Students are aware of the special challenges of start-ups and can explain them.
Apply
- Students can design and develop new, innovative business models.
- They are able to develop convincing and unique customer value propositions and present them.
- Students can validate business model hypotheses using the Lean Startup Method.
- They understand how to use design tools and business model development tools.
Analyze
Students are able to evaluate and compare existing and new business models depending on the business environment.
Design
Students have the right attitude of mind and the tools to develop suitable business models for new business ideas. |
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| Planned learning activities and teaching methods |
- Discussions and educational talks
- Project coaching
- Presentations by students in small groups
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| Assessment methods and criteria |
- Final presentation as a group, 50 % of the grade
- Final report as a group, 50 % of the grade
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| Comment |
None |
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| Recommended or required reading |
- Blank, Steve; Dorf Bob (2012): The Startup Owners Manual: The Step-By-Step Guide for Building a Great Company. Pescadero, CA: K&S Ranch Press.
- Osterwalder, Alexander; Pigneur Yves; Bernarda Gregory; Smith Alan (2014): Value Proposition Design: How to Create Products and Services Customers Want. Hoboken, New Jersey: Jon Wiley & Sons, Inc.
- Osterwalder, Alexander; Pigneur Yves (2010): Business Model Generation. A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, New Jersey: Jon Wiley & Sons, Inc.
- Blank, Steve (2013): Why the Lean Start-Up changes everything. Harvard Business Review.
Optional:
- Furr, Nathan; Dyer Jeff (2014): The Innovator’s Method – Bringing the Lean Startup into your Organisation. Boston, Massachusetts: Harvard Business Review Press.
- Ries, Eric (2011): The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Crown Business.
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| Mode of delivery (face-to-face, distance learning) |
Face-to-face course with attendance expected
Within the framework of this interdisciplinary and interactive course, students learn the tools needed to successfully develop and implement their business idea in a real-life application situation. The students work in a team on a real innovation project. They can contribute their own business idea or use a given idea from an external partner. They will be supported step by step to create a convincing and innovative business model, to test it with the Lean Startup Method and to present it successfully. You bring the results together in a meaningful business concept. The students are aware of the special challenges of startups (= organizations looking for their business model) and can master them.
Characteristics:
- Intensive, interdisciplinary cooperation on a common business idea.
- Direct transfer from what has been learned to its implementation.
- Individual coaching from the idea to the business concept.
- Peer learning opportunities and feedback loops.
- Pitches for female and male investors, experts and an interdisciplinary audience.
- Interaction in the startup community and access to a broad startup ecosystem.
- Possible starting point for a successful business start-up.
- Opportunity to bring about a real change in society and the economy with one's own idea.
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