This module offers an overview of the nature of business in East Asia, with an emphasis on the three largest economies, China, Japan, and South Korea. It considers differences and similarities between these countries, and how this, in turn, affects the actions of multinational firms operating in this and the wider Asian region.
- Frameworks for analysing issues relevant to business and management in East Asia
- Main political and economic developments in the East Asian region
- Institutions, culture, and management of East Asian economies:
- Strategies of MNEs in East Asia
- The rise of East Asian multinational entreprise
- Dynamics of Internationalisation
- Strategic orientation in foreign markets (then and now)
By the end of the module, you should be able to:
- Understand the the political, economic, and business environments of three central East Asian business markets (China, Japan, South Korea).
- Appreciate the interconnectedness between these countries, based on an in-depth analysis of trade and investment relationships between the countries of focus.
- Comprehend the strategies of multinational enterprises (MNEs) originating from these economies within the wider region.
- Identify region-wide issues and, based on this, appreciate how foreign firms may operate in these markets.
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- Daniels, J., Radebaugh, L., and Sullivan, D. (2010). International Business – Environments and Operations, Pearson.
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- Griffiths, M. (2013). Consumers and individuals in China: Standing, out fitting in. Abingdon: Routledge.
- Hemmert, M. (2017). The evolution of tiger management: Korean companies in the world market. Abingdon: Routledge.
- McCreery, J. (2000). Japanese consumer behaviour. Curzon Press
- Pudelko, M. (2005). Continuity versus change: The key dilemma for Japanese management. In Haak, R. and Pudelko, M. (eds.), Japanese Management. New York: Palgrave Macmillan, pp. 241-252.
- Robins, F. (2013). The uniqueness of Chinese outward foreign direct investment, Asian Business & Management, 12(5), 525–537.
- Rowley, C. and Paik, Y. (2009). The changing face of Korean management. Abingdon: Routledge.