Contents of studies International Marketing & Sales
Innovative, international and interdisciplinary: your benefit!
Profit from an innovative didactics concept with an extensive mix of methods and an international orientation. Broaden your field of vision through inspiring, practice-oriented courses with lecturers from all over the world. Consolidate your existing basic knowledge and gain new insights in the areas of leadership, market intelligence and development, digital sales and global account management, and marketing management. From the beginning of your studies, you will work on a high-quality master's thesis - the propaedeutics module supports you in exploring methodological issues. An interdisciplinary range of optional modules in Contextual Studies rounds off your programme structure.
Are you ready for a career in the international business environment? All courses of the master's degree programme are held in English. This way, you will expand your language skills and be optimally equipped for a job on the international market.
Study programme structure
.
| Course unit | ECTS | SHW |
| M1 Communication Skills Lab *E | 2 | 2 |
| M1 Principles and Practices of Research *E | 3 | 1 |
| M3 Marketing and Sales Fundamentals I *E | 3 | 2 |
| M3 Marketing and Sales Fundamentals II *E | 3 | 2 |
| M4 Macro Economics and Global Market Analysis *E | 3 | 2 |
| M4 Global Market Expansion Project *E | 5 | 1 |
| M5 International Market Development Strategies *E | 2 | 1 |
| M5 Digital Tracking and Analysis *E | 4 | 2 |
| M6 Strategic Management and Internationalisation *E | 5 | 3 |
| overall | 30 | 16 |
| Course unit | ECTS | SHW |
| M1 Statistics *E | 4 | 2 |
| M1 Qualitative Research *E | 2 | 1 |
| M4 Market Selection, Entry and Development *E | 2 | 2 |
| M4 Global Market, Development Project II *E | 4 | 1 |
| M5 Digitals Marketing and Commerce *E | 4 | 2 |
| M5 Digital Business Models *E | 2 | 1 |
| M5 Int. Competition and Contract Law *E | 2 | 1 |
| M5 Organization Int. Sales and Services *E | 4 | 2 |
| K1 Contextual Studies *E | 6 | 4 |
| overall | 30 | 16 |
| Course unit | ECTS | SHW |
| M1 Quantitative Research *E | 3 | 2 |
| M1 Research Seminar *E | 3 | 1 |
| M2 Leadership *E | 4 | 2 |
| M2 Business Ethics and Corporate Social Responsibility *E | 2 | 1 |
| M4 International Pricing and Channel Coordination *E | 4 | 2 |
| M5 Global CRM and Accounting Management *E | 4 | 2 |
| M5 Intercultural Business Negotiations *E | 2 | 1 |
| M6 Marketing an Sales Controlling *E | 2 | 1 |
| K1 Contextual Studies *E | K* | 6 | 4 |
| overall | 30 | 16 |
| Course unit | ECTS | SHW |
| Masters Thesis *E | 28 | 0 |
| Masters Exam *E | 2 | 0 |
| overall | 30 | 0 |
*E | Courses in English
*K | Contextual Studies: One or two modules with 6 ECTS in total
M1 - Propaedeutic Studies
M2 - Leadership
M3 - Fundamentals IMS
M4 - Market Intelligence and Development
M5 - Digital Sales and Global Account Management
M6 - Marketing Management
ECTS: Performance points according to the "European Credit Transfer System". According to international standards, 120 ECTS points are to be earned over 4 semesters.
SWS: One hour per week (SWS) corresponds to 15 educational components of 45 minutes each.
Learning content in detail
Study and career: yes, it's possible!
Studying part-time is challenging and at the same time very rewarding. Contact hours at the FHV, e-learning units, self-organized learning and group and project work alternate in the course of study.
You need the necessary discipline, consistent time management and an appropriate agreement with the employer. We recommend a reduction of the professional activity to 50 to 80 percent.
The four-semester master's degree in is geared to the time resources of working professionals and managers.
We support you with these organizational measures:
- Contact hours and exam dates can be planned in the long term and are generally held
Fridays from 2 to 10 p.m. and Saturdays from 8 am to 5 pm. - Optimized schedules: The semester is structured in three parts of five weeks each.
In each of these parts, one or two courses are held in blocks. - Examination dates directly following courses prevent clustered examinations at the end of the semester.
- Basic courses that take place during the week are recorded.
You have the opportunity to follow up on them independently of time. - Projects, group work and the possibility of self-study allow you flexible time management.
- Electronic media (scripts, e-books, etc.) help you to achieve your learning goals.
Thinking ahead with Contextual Studies
The Contextual Studies at the FHV is a flexible part of your master's degree programme and a special feature among Austria's universities of applied sciences. It allows you to pursue personal questions of interest, to work independently and explore new territory: in research, in other cultures or disciplines.
Master's degree programmes at our university of applied sciences are characterised by three elements:
1. Core Studies:
The compulsory fundamental subjects in core studies establish the specialist skills and support your professional competences.
2. Specialisation Studies:
In the chosen field of specialisation, you will enhance and specialise - depending on the degree programme - your professional access based on your interests and career goals.
3. Contextual Studies:
In a selection of more than 40 courses, you cross the boundaries between:
- disciplines and schools of thought (interdisciplinarity)
- cultures, languages and countries (internationality)
- current knowledge and the future (research and development)
Your degree programme takes you through all three basic elements. This process allows you to deepen and broaden your skills while letting you incorporate your personal interests in your programme of study.