Digital Business Transformation
Research group
The Digital Business Transformation research group supports Vorarlberg companies and students in dealing with digital technologies, in particular artificial intelligence (AI). We support projects and events on the digitalisation of business models and the skills required in digital working environments.
Application-oriented research is combined with the latest scientific findings.
Research focus
| Effective collaboration: humans & AI |
What makes human-AI collaboration really effective? Developing target images for effective human-AI collaboration, analysing different forms of collaboration and designing the roles of humans and AI. The focus is on the analysis of changing competence requirements and the consideration of relevant processes such as business decisions, expert activities, consumer behaviour as well as teaching and learning processes. |
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| Digital work |
How do strategy, structure and motivation influence the interaction between people and technology? Analysis of organisations as an interplay of strategy, structure, processes, people and motivation. The focus is on identifying organisational factors that promote effective and motivating collaboration between humans and AI. |
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| Digital business models |
What makes digital business models economically successful - today and tomorrow? Investigating the use of AI in companies to create sustainable competitive advantages and analysing the potential for economic success along the business model dimensions of value proposition, value creation and value creation. |
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| Design of the digital transformaiton |
How can the path to the digital future be successful? Focus on the transformation process from the status quo to the target image: on an individual level, the change in learning and skills, on an organisational level, the development of organisational designs and on a strategic level, the adaptation of business models. |
