International Marketing & Sales
You want to track down market potential and develop new markets on a global level or expand them further for your company?
You want to understand the challenges of international sales and be successful in the market with your company?
As a graduate:in of the master's degree in Business Administration with a specialisation in International Marketing & Sales (IMS), you will understand marketing and sales as a unit and take on the challenges of interconnected, global markets.
Your focus will be on the digitalization and internationalization of your own sales organization.
You know and understand the tasks and processes in marketing and sales of international organizations, develop sustainable marketing and sales concepts and implement them globally in a multi-channel environment.
Perspectives
After completing the master's degree in International Marketing & Sales at the FHV, you will be highly qualified and optimally prepared for specialist and management tasks in global companies.
You will analyze market potentials, develop new sales channels, develop marketing strategies as well as sales concepts and implement them in international organizations.
You know how cultural and socio-economic characteristics influence markets and are up to the challenges of working in an international context.
Your possible fields of activity are:
- Strategic marketing: development of marketing strategies and channel strategies, market selection, market entry and market development, international brand management, market intelligence
- Operational marketing: cross-channel marketing, online and social media marketing, customer relationship management
- Sales: global account management, e-commerce and business development, pricing and channel coordination, cross-cultural negotiation management
- Business Development/Project Management: new business model development, new business development, analysis, identification and testing of new business ideas
Access to further studies
As a graduate, you will be awarded the academic degree of Master of Arts in Business (MA). This qualifies you for a complementary doctoral or PhD program at a business university.
Contact
We are happy to answer your enquiries in German or English.
You want a personal consultation? We are happy to answer your questions!
| Friday | 9:00 - 11:30 am | 1:00 - 4:00 pm |
| Saturday | 8:00 - 12:00 am |
or individual appointment