Blickpunkt Wirtschaft 062
China's electric car miracle: Strong in China, (still) weak in Europe
Wednesday, 21 January, 2026 |
|
| 07:00 PM | |
|
FHV, Building W, Room W211/12 |
|
What can you expect?
Chinese electric car manufacturers have grown strongly thanks to a huge domestic market, government subsidies, consistent investment in battery technology and control of the supply chain. In Europe and the US, however, they are facing resistance in the form of tariffs, political concerns and a lack of brand confidence. Their global market success therefore remains open. For those familiar with scientific research in the field of "international business", this situation is by no means surprising. The presentation analyzes the opportunities and risks of this development from a practical and academic perspective and ventures a forecast of how the development of Chinese car manufacturers in Europe could continue.
Speaker:
Dr. Jonathan Chen is Senior Vice President at Rolls-Royce Power Systems. Prior to that, he spent ten years in the USA as an executive for two American and two German companies. He began his career as a strategy consultant with an American management consulting firm in Germany. Dr. Chen studied business administration at the University of Mannheim and business law at the HSG. He is a graduate of HEC and ESSEC, both in Paris. Dr. Chen completed his doctorate at Durham University in the UK on internationalization strategies of Chinese companies in Europe and was a visiting scholar at CEIBS in Shanghai and has been an external lecturer for Marketing, Sales and Innovation at FHV - Vorarlberg University of Applied Sciences since 2024.
Agenda
| 07:00 PM | Welcome Anna Knorr, BSc MSc MSc |
| 07:10 PM |
Lecture |
| 07:55 PM | Q & A |
| 08:15 PM | Get-togehter |
Event language
German
Audience
All interested parties are cordially invited to attend.
Travel and participation
Participation in the event is free of charge. Registration is required. Please click here to register.
The FHV is easily accessible by public transport. We recommend using public transport to get there.
- It is approximately a 20-minute walk from Dornbirn railway station.
- By train: Dornbirn Hauptbahnhof station
- By bus: Sägerbrücke/Campus V stop
Details about the event series
Our event series Blickpunkt Wirtschaft (Focus on Business) is aimed at members of the public with an interest in economics. Our goal is to raise awareness of the FHV's activities in the field of economics, its cooperation with companies in the region and its business studies programmes. We offer free lectures on current economic and socially relevant topics approximately four times a year. After the lectures, there is an opportunity for discussion and exchange.
The FHV is committed to sustainable event culture. This event is organised in accordance with the criteria of ‘ghörig feschta’ and takes appropriate measures and practices into account.
