Information on individual educational components (ECTS-Course descriptions) per semester

Simulation Game Marketing and Sales

Degree programme International Business Administration
Subject area Business and Management
Type of degree Bachelor
Winter Semester 2024
Course unit title Simulation Game Marketing and Sales
Course unit code 025008052102
Language of instruction English
Type of course unit (compulsory, optional) Compulsory optional
Teaching hours per week 2
Year of study 2024
Level of the course / module according to the curriculum
Number of ECTS credits allocated 3
Name of lecturer(s) Stefanie CHEN, Johannes SCHREIBER
Requirements and Prerequisites

Successful completion of the courses Communication and Self-Reflection and Team Competence and Interaction. Determination of a focus from which the professional task of the business game originates.

Course content

The knowledge gained in the courses of the core subject and, if applicable, the practical project is applied by the participants in the business simulation game and the implementation and results are jointly evaluated and reflected upon.

The participants practise their own application of methods from the core subject in a business simulation game lasting several days. In an error-friendly, cooperative, problem-oriented, complex and authentic learning environment, the business simulation game offers insight into typical tasks and practical challenges, contents and processes of the specialisation chosen by the student.

Learning outcomes

A business game is offered for each specialisation in the degree programme in International Business Administration, which is held as a block event lasting several days.

The students consciously use their acquired knowledge from the field of marketing and sales when solving problems in the business game and are able to establish connections between different areas of the chosen specialisation and other subject areas of business administration, as well as between theoretical concepts, methods and practical requirements in the implementation of the business game and its reflection.

In doing so, the students are required to practically implement various methods and techniques from the chosen focus in the simulation and thereby select intervention methods situationally for the simulated processes and systems in a company and comparatively examine their probabilities of success. The students can generate insights for real company processes from the simulation and critically describe realistic and non-realistic aspects of the simulation for the practical transfer.

The students practise networked holistic and cross-divisional thinking, potential for improvement is recognised, solutions and improvements can be conceived and realised in the simulation and adapted to the situation. The results of the business game and the strategies used in the simulation can be evaluated and solutions reflected upon. Conclusions and recommendations for action for potential improvements in business practice can be derived in a well-founded manner. Different possible solutions for typical problems in the focus area can be assessed in terms of their chances of success and effects.

Planned learning activities and teaching methods

Interactive course with lecture, case studies, exercises in individual and group work, realization of a simulation game

Assessment methods and criteria

Pre-assignment, participation during the seminar in the form of contributions and short presentations (individual or group assignments), post-assignment, individual weighting as determined by the instructors, announcement at the beginning of the semester





Recommended or required reading

The relevant participant documents for the simulation game will be provided before the event.

Mode of delivery (face-to-face, distance learning)

Blocked attendance event over several days with compulsory attendance