Information on individual educational components (ECTS-Course descriptions) per semester

Disruptive Technology

Degree programme International Business Administration
Subject area Business and Management
Type of degree Bachelor
Winter Semester 2024
Course unit title Disruptive Technology
Course unit code 025008052217
Language of instruction English
Type of course unit (compulsory, optional) Elective
Teaching hours per week 2
Year of study 2024
Level of the course / module according to the curriculum
Number of ECTS credits allocated 3
Name of lecturer(s) Debra TECH
Requirements and Prerequisites


Course content
  • Analysis of disruptive technologies (e.g. Internet of Things, Artificial Intelligence, Virtual and Augmented Reality, Blockchain technologies).
  • Discussion of case studies
  • Elaboration of technology assumption models
Learning outcomes

In this course, students analyse and discuss disruptive technologies and their impact on companies and business models. Technology adoption models and components of a marketing plan are used to capture the impact and adoption of disruptive technologies in specific industries.

Students will be able to define and identify current disruptive technologies, name the SPS (Product Life Cycle) phases and user categories, and describe TAM and TALC adoption models.

Students can explain the basic components of disruptive technology and give examples of disruptive technologies and describe affected industries. They are able to assess the impact of disruptive technology on personal life and business successes apply and discuss future application possibilities. They will learn to be able to forecast the changes in an industry that is affected by disruptive technologies.

Students will be able to analyse environmental factors related to disruptive technologies and apply marketing concepts in the context of disruptive technologies.

Likewise, the impact of disruptive technologies will be evaluated in an ethical framework.

Planned learning activities and teaching methods

Interactive course with lecture, case studies, exercises in individual and group work, presentations and homework.

Assessment methods and criteria

Pre-assignment, participation during the seminar in the form of contributions and short presentations (individual or group assignments), post-assignment, individual weighting as determined by the instructors, announcement at the beginning of the semester




Recommended or required reading

Armstrong, Paul (2017): Disruptive Technologies: Understand, Evaluate, Respond. London, Kogan Page Publishers.

Interaction Design Foundation (Hrsg.) (2017):  The Diffusion of Innovation – Strategies for Adoption of Products. Online im Internet: URL:

Lavinskiy, Dave (2013): Marketing Plan Template: Exactly What To Include. Hrsg. Forbes. Online im Internet: URL:

Mode of delivery (face-to-face, distance learning)

Classes with compulsory attendance