Digital Business Transformation

What makes human-AI collaboration really effective? Developing target images for effective human-AI collaboration, analysing different forms of collaboration and designing the roles of humans and AI. The focus is on the analysis of changing competence requirements and the consideration of relevant processes such as business decisions, expert activities, consumer behaviour as well as teaching and learning processes.

How do strategy, structure and motivation influence the interaction between people and technology? Analysis of organisations as an interplay of strategy, structure, processes, people and motivation. The focus is on identifying organisational factors that promote effective and motivating collaboration between humans and AI.

What makes digital business models economically successful - today and tomorrow? Investigating the use of AI in companies to create sustainable competitive advantages and analysing the potential for economic success along the business model dimensions of value proposition, value creation and value creation.

How can the path to the digital future be successful? Focus on the transformation process from the status quo to the target image: on an individual level, the change in learning and skills, on an organisational level, the development of organisational designs and on a strategic level, the adaptation of business models.