(Non)audience research in museums


In our society, museums fulfill a variety of tasks in terms of education and transmission of values and identity, but also in terms of value creation, employment and tourism. The transnational Interreg research project "New Museum Worlds - an explorative approach to (non-)visitor relations to activate the participation of more diverse audience groups through new offer formats" pursues the goal of making cultural offers accessible to broader parts of the population. In this way, even current non-museum visitors should be better addressed in the future. An integrative approach of social research and design research methods is pursued.

Knowledge and development goals 

Of importance are new findings with regard to existing audiences in museums, but in particular non-visitor research is a central component of the project. The focus is on the three dimensions of inequality, barriers and reception research. Scenarios and development measures as well as the prototype of an innovative toolbox for self-assessment of museums will be derived from the findings. 

Museumsbesucher auf einer Bank sitzend | © Pixabay
With its findings, the Interreg project "Museum Worlds" offers the basis for addressing an even broader audience in the future; photo credit: Pixabay

Das ist das Logo von Interreg EU und CH. | © Iterreg


project name

Museum worlds - an exploratory approach to (non)visitor relations to activate the participation of more diverse audiences through new offer formats 

Project Manager Mag. Fabian A. Rebitzer 
Project Team see Project Participants 
Project duration July 2021 - June 2023 
Funding agency Interreg-Alpine Rhine-Lake Constance-High Rhine


Interreg-Alpine Rhine-Lake Constance-High Rhine