Digitization you can "touch"

Out of the crisis with a new sales model  A digitization project with the practice "Spürdich" from Münster.

Frau wird massiert | © Adobe Stock

Nicole Huth, owner of the "Spürdich" practice for holistic massages and natural cosmetics, has turned to the Mittelstand 4.0-Kompetenzzentrum Lingen to jointly implement a digitalization project. In her practice, Ms. Huth and a member of staff offer various types of massage and facial treatments with natural cosmetics. Ms. Huth also runs massage courses for groups and gives individual coaching sessions. The massages are not medical massages, but wellness treatments. She puts together her offers herself and combines Engineering and Technology from all over the world to create new forms of treatment.


The initial situation

With the onset of the coronavirus pandemic in spring 2020 and the associated contact restrictions and professional bans on body-related services, Ms. Huth lost her source of income. She was no longer allowed to carry out her treatments and her massage courses also had to be canceled. When the practice had to close again due to coronavirus in November of the same year after temporary easing of restrictions, Ms Huth was forced to look for alternatives for her previous services in order to continue financing her salon.



The project

The aim of the project was to enable Ms. Huth to continue working with the help of a digital solution and thus ensure her financial security. The aim was to find a solution that would offer both her and her customers  added value in the long term. Ms Huth continued to pursue the resulting idea of online massage courses.



Further details

Support program:

This project was carried out by the Mittelstand4.0 Competence Center Lingen as part of the Mittelstand4.0 initiative of the BMWK Ministry (Germany)

Contact us

Dr. Ann-Kristin CORDES
Blum Stiftungsprofessorin für Digital Business Transformation