Information on individual educational components (ECTS-Course descriptions) per semester

Business Model Innovation

Degree programme International Business Administration
Subject area Business and Management
Type of degree Bachelor
Summer Semester 2024
Course unit title Business Model Innovation
Course unit code 025008042205
Language of instruction English
Type of course unit (compulsory, optional) Elective
Teaching hours per week 2
Year of study 2024
Level of the course / module according to the curriculum
Number of ECTS credits allocated 3
Name of lecturer(s) Annemieke SOETEWEY
Requirements and Prerequisites


Course content
  • Components and archetypes of business models
  • Design tools and instruments for business model development
  • Creativity techniques for generating business model innovations
  • Business model development using the Business Model Canvas and the Customer Development Process
  • Pitch training
  • Application of tools and methods to a real existing innovative business model of an external partner start-up or for an own business idea
Learning outcomes

What is obvious for a start-up - having an innovative business model - is equally essential for established companies. Identifying innovative business ideas and developing them into an innovative marketable business model is one of the basic processes of innovation management in any organisation. Students - not only in Marketing and Sales or Entrepreneurship and Innovation - train the necessary skills here.

Students know the central elements of a business model, they understand the development process of new business models. Students are aware of the special challenges of start-ups (= organisations in search of their business model) and can explain them. New, innovative business models can be identified, designed and further developed, students are able to develop convincing and unique customer value propositions and present/pitch them.

Students learn to validate business model hypotheses on concrete cases and they understand how to apply design tools and instruments of business model development.

They experience the importance of the required mindset and learn the tools to develop suitable business models for new business ideas.

Planned learning activities and teaching methods

Interactive course with lecture, case studies, exercises in individual and group work, presentations and homework.

Assessment methods and criteria

Pre-assignment, participation during the seminar in the form of contributions and short presentations (individual or group assignments), post-assignment, individual weighting as determined by the instructors, announcement at the beginning of the semester



Recommended or required reading

Blank, Steve; Dorf, Bob (2012): The Startup Owners Manual: The Step-By-Step Guide for Building a Great Company. Pescadero, CA: K&S Ranch Press.

Furr, Nathan; Dyer, Jeff (2014): The Innovator-Method; Bringing the Lean Startup into your Organisation. Boston, Massachusetts: Harvard Business Review Press.

Osterwalder, Alexander; Pigneur, Yves (2010): Business Model Generation. A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, New Jersey: Jon Wiley & Sons, Inc.

Osterwalder, Alexander; Pigneur, Yves; Bernarda Gregory; Smith Alan (2014): Value Proposition Design: How to Create Products and Services Customers Want. Hoboken, New Jersey: Jon Wiley & Sons, Inc.

Ries, Eric (2011): The Lean Startup: How Todays Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Crown Business.

Mode of delivery (face-to-face, distance learning)

Classes with compulsory attendance