Information on individual educational components (ECTS-Course descriptions) per semester

Simulation Game Marketing and Sales

Degree programme International Business Administration
Subject area Business and Management
Type of degree Bachelor
Winter Semester 2023
Course unit title Simulation Game Marketing and Sales
Course unit code 025017051231
Language of instruction English
Type of course unit (compulsory, optional) Compulsory optional
Teaching hours per week 2
Year of study 2023
Level of the course / module according to the curriculum
Number of ECTS credits allocated 3
Name of lecturer(s) Stefanie CHEN, Johannes SCHREIBER
Requirements and Prerequisites

Basic courses of the module Marketing & Sales

Course content

The knowledge gained in the courses of the specialism marketing & sales and the practical project are applied in the simulation game. The results and the implementation are evaluated and reflected on together.

The practical application of methods of marketing & sales is practised in a simulation game lasting several days.

The simulation provides an error-tolerant, collaborative, problem-oriented, complex and authentic learning environment, insight into typical tasks and practical challenges, content and processes of marketing & sales.

Learning outcomes


  • Students consciously apply acquired knowledge in the field of marketing and sales to solve problems in the simulation.


  • Students are able to show relationships between certain fields of marketing and sales and other areas within the business, as well as between theoretical concepts, methods and practical requirements.


  • Students are able to practically perform several methods and techniques of marketing and sales in the simulation.


  • Students can select intervention methods depending on the situation and are able to compare their likelihood of success for simulated processes and systems in an enterprise.
  • Students are able to gain insights into real business processes and describe realistic and non-realistic aspects of the simulation for the practical transfer.


  • Cross-linked, integrated and cross-sectoral thinking is encouraged and practised.
  • Potentials improvements are identified, solutions and improvements can be designed and implemented in the simulation and adapted according to the situation.


  • The results of the simulation and applied simulation strategies can be assessed and solutions can be reflected upon.
  • Conclusions and recommendations for potential improvements in corporate practice can be developed in a sensible manner.
  • Different solutions for typical marketing and sales problems can be evaluated in terms of success and impact.
Planned learning activities and teaching methods

Simulation game lasting several days including briefing, execution (concept phase and implementation phase), as well as debriefing and discussion, optional in-depth teaching units by teachers and presentations by students.


Assessment methods and criteria

Active participation during the simulation

Reflective report on the simulation game with reflection on the simulation game process (strategies, decisions, applied knowledge, group dynamics etc.), reflecting on the similarities and differences between simulation game and reality, derivation of generalisable findings, identification of learning outcomes and of the experiences to their own practical example.


If applicable costs for a seminar facility if externally hosted.


Recommended or required reading

Course material to the simulation game are provided.


Mode of delivery (face-to-face, distance learning)

Several days of face-to-face instruction with mandatory attendance