Digital Leadership
Degree programme | International Business Administration |
Subject area | Business and Management |
Type of degree | Bachelor Full-time Winter Semester 2023 |
Course unit title | Digital Leadership |
Course unit code | 025007055001 |
Language of instruction | English |
Type of course unit (compulsory, optional) | Elective |
Teaching hours per week | 2 |
Year of study | 2023 |
Level of the course / module according to the curriculum | |
Number of ECTS credits allocated | 3 |
Name of lecturer(s) | Lukas MEUSBURGER |
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Aspects and driving forces of digital transformation - transition to a connected society
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Economic impact of digital technology
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Dimensions of the Enterprise 2.0 concept
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Strategy
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Structure
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Processes
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Culture
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Maturity levels of digital transformation
- Digital strategy development and business models
- Impact of digital technology on the organisation, leadership and management of companies
Knowledge
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Students can list the most important aspects and driving forces of digital transformation and name an example.
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Students are able to name at least 10 economic aspects of digital transformation.
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Students know the concept of Enterprise 2.0 and can define and describe it.
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Students know the dimensions strategy, structure, processes, and culture in the Enterprise 2.0 concept and are able to describe them using examples.
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Students know the maturity levels of digital transformation and can describe them.
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Students know important models for strategy and business model development in companies.
Comprehension
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Students are able to describe the economic impact of digital technology on the basis of examples.
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Students are able to describe relevant connections between digital transformation and organisational dimensions (strategy, structure, processes, culture).
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Students can describe and discuss success factors of "digital business" using concrete examples.
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Students are able to explain and discuss the interaction of "analogue and digital" based on specific examples from companies.
- Students are able to discuss the sociological impact of digital technology (keyword: connected society).
Application
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Students are able to develop recommendations on how companies can successfully deal with the increasing digitisation using specific case studies.
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Students can apply the maturity model of digital transformation using specific examples.
Analysis
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Students are able to analyse and oppose current study results in the context of digital transformation, and work out similarities and differences.
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Students are able to discuss risks and threats of digitisation.
Synthesis
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Students are able to acquire and discuss the main content of the course in form of a MOOCs (massive open online course).
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Students are able to apply modern methods of strategy and business model development on a digital business.
Evaluation
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Students are able to critically reflect on their own use of digital technologies.
- Students are able to oppose the analogue and digital dimensions of an enterprise/Enterprise 2.0 and explain the interaction between the dimensions.
Keynote lectures, group discussions, MOOC - Massive Open Online Course
MOOC – Massive Open Online Course (50 %)
Paper, written individually (50 %)
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Fried, Jason; Heinemeier Hansson, David (2010): ReWork. New York: Crown Publishing Group.
Qualman, Eric (2010): Socialnomics. Wie Social Media Wirtschaft und Gesellschaft verändern. Heidelberg: mitp Verlag.
Schönefeld, Frank (2009): Praxisleitfaden Enterprise 2.0. Wettbewerbsfähig durch neue Formen der Zusammenarbeit, Kundenbindung und Innovation. München: Carl Hanser Verlag.
Schüller, Anne M. (2014): Das Touch Point Unternehmen. Mitarbeiterführung in unserer neuen Businesswelt. Offenbach: Gabal Verlag.
Shirkey, Clay (2008): Here comes everybody. New York: Penguin Group.
Surowiecki, James (2005): The wisdom of crowds. New York: Anchor Books.
Tapscott, Don (2009): Wikinomics. Die Revolution im Netz. München: Carl Hanser Verlag.
50 % Face-to-face instruction with mandatory attendance
50 % Distance learning (MOOC)