Information on individual educational components (ECTS-Course descriptions) per semester

Digital Leadership

Degree programme International Business Administration
Subject area Business and Management
Type of degree Bachelor
Winter Semester 2023
Course unit title Digital Leadership
Course unit code 025007055001
Language of instruction English
Type of course unit (compulsory, optional) Elective
Teaching hours per week 2
Year of study 2023
Level of the course / module according to the curriculum
Number of ECTS credits allocated 3
Name of lecturer(s) Lukas MEUSBURGER
Requirements and Prerequisites


Course content
  • Aspects and driving forces of digital transformation - transition to a connected society

  • Economic impact of digital technology

  • Dimensions of the Enterprise 2.0 concept

    • Strategy

    • Structure

    • Processes

    • Culture

  • Maturity levels of digital transformation

  • Digital strategy development and business models
  • Impact of digital technology on the organisation, leadership and management of companies
Learning outcomes


  • Students can list the most important aspects and driving forces of digital transformation and name an example.

  • Students are able to name at least 10 economic aspects of digital transformation.

  • Students know the concept of Enterprise 2.0 and can define and describe it.

  • Students know the dimensions strategy, structure, processes, and culture in the Enterprise 2.0 concept and are able to describe them using examples.

  • Students know the maturity levels of digital transformation and can describe them.

  • Students know important models for strategy and business model development in companies.


  • Students are able to describe the economic impact of digital technology on the basis of examples.

  • Students are able to describe relevant connections between digital transformation and organisational dimensions (strategy, structure, processes, culture).

  • Students can describe and discuss success factors of "digital business" using concrete examples.

  • Students are able to explain and discuss the interaction of "analogue and digital" based on  specific examples from companies.

  • Students are able to discuss the sociological impact of digital technology (keyword: connected society).


  • Students are able to develop recommendations on how companies can successfully deal with the increasing digitisation using specific case studies.

  • Students can apply the maturity model of digital transformation using specific examples.


  • Students are able to analyse and oppose current study results in the context of digital transformation, and work out similarities and differences.

  • Students are able to discuss risks and threats of digitisation.


  • Students are able to acquire and discuss the main content of the course in form of a MOOCs (massive open online course).

  • Students are able to apply modern methods of strategy and business model development on a digital business.


  • Students are able to critically reflect on their own use of digital technologies.

  • Students are able to oppose the analogue and digital dimensions of an enterprise/Enterprise 2.0 and explain the interaction between the dimensions.
Planned learning activities and teaching methods

Keynote lectures, group discussions, MOOC - Massive Open Online Course

Assessment methods and criteria

MOOC – Massive Open Online Course (50 %)

Paper, written individually (50 %)



Recommended or required reading

Fried, Jason; Heinemeier Hansson, David (2010): ReWork. New York: Crown Publishing Group.

Qualman, Eric (2010): Socialnomics. Wie Social Media Wirtschaft und Gesellschaft verändern. Heidelberg: mitp Verlag.

Schönefeld, Frank (2009): Praxisleitfaden Enterprise 2.0. Wettbewerbsfähig durch neue Formen der Zusammenarbeit, Kundenbindung und Innovation. München: Carl Hanser Verlag.

Schüller, Anne M. (2014): Das Touch Point Unternehmen. Mitarbeiterführung in unserer neuen Businesswelt. Offenbach: Gabal Verlag.

Shirkey, Clay (2008): Here comes everybody. New York: Penguin Group.

Surowiecki, James (2005): The wisdom of crowds. New York: Anchor Books.

Tapscott, Don (2009): Wikinomics. Die Revolution im Netz. München: Carl Hanser Verlag.

Mode of delivery (face-to-face, distance learning)

50 % Face-to-face instruction with mandatory attendance

50 % Distance learning (MOOC)