Information on individual educational components (ECTS-Course descriptions) per semester

Digital Leadership

Degree programme	International Business Administration
Subject area	Business and Management
Type of degree	Bachelor Full-time Winter Semester 2023
Course unit title	Digital Leadership
Course unit code	025007055001
Language of instruction	English
Type of course unit (compulsory, optional)	Elective
Teaching hours per week	2
Year of study	2023
Level of the course / module according to the curriculum
Number of ECTS credits allocated	3
Name of lecturer(s)	Lukas MEUSBURGER

Requirements and Prerequisites

none

Course content

Aspects and driving forces of digital transformation - transition to a connected society
Economic impact of digital technology
Dimensions of the Enterprise 2.0 concept
- Strategy
- Structure
- Processes
- Culture
Maturity levels of digital transformation
Digital strategy development and business models
Impact of digital technology on the organisation, leadership and management of companies

Learning outcomes

Knowledge

Students can list the most important aspects and driving forces of digital transformation and name an example.
Students are able to name at least 10 economic aspects of digital transformation.
Students know the concept of Enterprise 2.0 and can define and describe it.
Students know the dimensions strategy, structure, processes, and culture in the Enterprise 2.0 concept and are able to describe them using examples.
Students know the maturity levels of digital transformation and can describe them.
Students know important models for strategy and business model development in companies.

Comprehension

Students are able to describe the economic impact of digital technology on the basis of examples.
Students are able to describe relevant connections between digital transformation and organisational dimensions (strategy, structure, processes, culture).
Students can describe and discuss success factors of "digital business" using concrete examples.
Students are able to explain and discuss the interaction of "analogue and digital" based on specific examples from companies.
Students are able to discuss the sociological impact of digital technology (keyword: connected society).

Application

Students are able to develop recommendations on how companies can successfully deal with the increasing digitisation using specific case studies.
Students can apply the maturity model of digital transformation using specific examples.

Analysis

Students are able to analyse and oppose current study results in the context of digital transformation, and work out similarities and differences.
Students are able to discuss risks and threats of digitisation.

Synthesis

Students are able to acquire and discuss the main content of the course in form of a MOOCs (massive open online course).
Students are able to apply modern methods of strategy and business model development on a digital business.

Evaluation

Students are able to critically reflect on their own use of digital technologies.
Students are able to oppose the analogue and digital dimensions of an enterprise/Enterprise 2.0 and explain the interaction between the dimensions.

Planned learning activities and teaching methods

Keynote lectures, group discussions, MOOC - Massive Open Online Course

Assessment methods and criteria

MOOC – Massive Open Online Course (50 %)

Paper, written individually (50 %)

Comment

none

Internal