Information on individual educational components (ECTS-Course descriptions) per semester

Attracting and Retaining Entrepreneurial Talent

Degree programme International Business Administration
Subject area Business and Management
Type of degree Bachelor
Summer Semester 2024
Course unit title Attracting and Retaining Entrepreneurial Talent
Course unit code 025008042209
Language of instruction English
Type of course unit (compulsory, optional) Elective
Teaching hours per week 2
Year of study 2024
Level of the course / module according to the curriculum
Number of ECTS credits allocated 3
Name of lecturer(s) Maria NATHAN
Requirements and Prerequisites


Course content
  • Importance of talent management for companies and organisations
  • Recruitment strategies
  • Retention strategies
  • Sustainable employee engagement in the light of different case studies
  • Analysis of values among different global employers and their operationalisation
  • Links between well-being, innovation climate and organisational productivity
  • Approaches to positive workplace wellbeing
Learning outcomes

Companies and organisations, especially start-ups, are having increasing problems recruiting employees who are professionally and personally suitable. Once recruited, talent and high potentials need to be encouraged and supported in their careers through ongoing development. Even though these initiatives are costly, the costs are even higher when these employees leave the company.

This course highlights the strategic tension between attracting and retaining the best talent and preventing loss through unwanted turnover. The focus is on discussing possible approaches to HR management such as values-based management, task and career planning, mentoring, onboarding, engagement programmes, compensation, benefits and other incentives, growth cultures, workplace well-being and work-life balance programmes. The students get to know the corresponding approaches in their structure, can classify the meaning and are able to discuss the suitability for specific use cases and constellations and formulate corresponding implementation concepts.

Planned learning activities and teaching methods

Interactive course with lecture, case studies, exercises in individual and group work, presentations and homework.

Assessment methods and criteria

Pre-assignment, participation during the seminar in the form of contributions and short presentations (individual or group assignments), post-assignment, individual weighting as determined by the instructors, announcement at the beginning of the semester




Recommended or required reading

Select journal articles, trade publications, book chapters, and case analyses will be made available to students in a customized packet

Mode of delivery (face-to-face, distance learning)

Classes with compulsory attendance