Vorarlberg University
of Applied Sciences

Information on individual educational components (ECTS-Course descriptions) per semester

Growth Hacking for Startups

Degree programme	International Business Administration
Subject area	Business and Management
Type of degree	Bachelor Full-time Summer Semester 2024
Course unit title	Growth Hacking for Startups
Course unit code	025008042216
Language of instruction	English
Type of course unit (compulsory, optional)	Elective
Teaching hours per week	2
Year of study	2024
Level of the course / module according to the curriculum
Number of ECTS credits allocated	3
Name of lecturer(s)	Koen VAN HAEREN

Requirements and Prerequisites

None

Course content

Project-based development and establishment of a growth hacking strategy for (one's own) start-up.
Identify and analyse a growth challenge
Setting up and managing a data-driven process of rapid experimentation across different digital channels
Monitor and interpret metrics for digital marketing (click-through rate, conversion rate, etc.)
Designing and implementing content marketing
Working with Google Analytics
Applying practical marketing tools (e.g. persona analysis, social media marketing tools, landing page builders, etc.)

Learning outcomes

With growth hacking, start-ups in their early development phase try to achieve the maximum marketing effect with the lowest possible expenditure of time, money and labour. In this course, students (especially of the Entrepreneurship and Innovation focus) acquire basic knowledge and skills in the process of growth hacking.

Students are familiar with a range of concepts and practical tools in the field of growth hacking. They understand the growth hacking workflow: a) define goals, b) develop strategies and creative ideas, c) test, d) optimise.

They can apply the growth hacking process of rapid experimentation across different digital channels and learn the importance of the particular mindset and the relevant tools to design and drive the growth hacking process in startups.

Planned learning activities and teaching methods

Interactive course with lecture, case studies, exercises in individual and group work, presentations and homework.

Assessment methods and criteria

Pre-assignment, participation during the seminar in the form of contributions and short presentations (individual or group assignments), post-assignment, individual weighting as determined by the instructors, announcement at the beginning of the semester

Comment

None

Internal

Growth Hacking for Startups