Storytelling in Business
| Degree programme | International Business Administration |
| Subject area | Business and Management |
| Type of degree | Bachelor Full-time Winter Semester 2024 |
| Course unit title | Storytelling in Business |
| Course unit code | 025008050501 |
| Language of instruction | English |
| Type of course unit (compulsory, optional) | Compulsory |
| Teaching hours per week | 2 |
| Year of study | 2024 |
| Level of the course / module according to the curriculum | |
| Number of ECTS credits allocated | 3 |
| Name of lecturer(s) | Paul GAHAN, Colin GREGORY-MOORES, Michael WILLIAMS |
English at B1/B2 level according to the Common European Framework of Reference for Languages (CEFR) or on the agreement of the teacher.
English teaching in the Bachelor International Business Administration programme is oriented towards the CBI approach (Content Based Instruction) and thus has the following focal points:
- the teaching of language and communication skills
- the teaching of specialised business content.
The syllabus of this course provides strategies for dealing with storytelling. In the course, the structure of stories is discussed in detail. In the course, own stories are presented in relation to an own business practice sequence.
Professional and convincing writing of non-scientific texts in German and English is a basic competence for people with an academic degree. Students of the International Business Administration degree programme already have to deal with tasks during their studies that require an adequate way of expressing themselves in English as well. There is no job description in which graduates do not regularly have to formulate in writing in an appropriate and convincing manner.
Students can describe different storytelling structures and name storytelling rules. Students can use metaphors, idioms and cultural references consciously, they are able to recognise and justify the structure and elements of a story.
Students can plan, develop and deliver a story in English. They are able to apply appropriate storytelling techniques to situations and can formulate feedback on stories and justify suggestions for improvement.
Students can plan and develop their own stories in relation to their own business practice sequence.
Interactive course with lecture, exercises in individual and group work, presentations and homework.
Planning, development and reproduction of stories
None
Dolan, Gabriella (2017): Stories for Work – The Essential Guide to Business Storytelling. Melbourne: Wiley.
Dolan, Gabriella; Naidu, Yamini (2013): Hooked – How Leaders Connect, Engage and Inspire with Storytelling. Melbourne: Wiley.
Greatbatch, David; Clark, Timothy (2005): Management Speak: Why we listen to what management gurus tell us. London: Routledge.
Raimes, Ann; Miller-Cochran, Susan, K. (2021): Keys for Writers, 8. Ausg. Boston: Cengage Learning.
Simmons, Annette (2019): The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling, 3. Ausg. New York: Basic Books.
Swan, Michael (2017): Practical English Usage, 4. Ausg. Oxford: OUP.
Classes without compulsory attendance