Information on individual educational components (ECTS-Course descriptions) per semester

Corporate Entrepreneurship and Innovation

Degree programme International Business Administration
Subject area Business and Management
Type of degree Bachelor
Winter Semester 2024
Course unit title Corporate Entrepreneurship and Innovation
Course unit code 025008052216
Language of instruction English
Type of course unit (compulsory, optional) Elective
Teaching hours per week 2
Year of study 2024
Level of the course / module according to the curriculum
Number of ECTS credits allocated 3
Name of lecturer(s) Magdalena MEUSBURGER
Requirements and Prerequisites


Course content
  • Basics of Corporate Entrepreneurship & Innovation
  • Corporate Entrepreneurship Process
  • Front End of Innovation
  • Organisational structures conducive to innovation
  • Creativity techniques for generating innovation
  • Implementation of Corporate Entrepreneurship
  • Types and models of innovation development processes
Learning outcomes

Inspired by the sometimes unconventional approaches and the rapid successes of start-up companies, established companies are now also trying to create or at least promote a culture of innovation in order to maintain or expand the Competitive Advantage Period, which is melting ever faster in the VUCA environment. Students (especially of the Entrepreneurship and Innovation concentration) acquire basic competences to contribute to such a culture of innovation.

Students know which organisational structures and processes are best suited to implement "breakthrough" ideas in existing companies. They outline how large companies launch completely new initiatives and which critical factors influence the innovation process.

Students understand the innovation development processes in companies. They know the specific challenges that the development of innovative projects entails and are able to explain them.

Students are able to provide a set of proposals for innovation development in a specific field of activity. They are able to formulate advice in this subject area for companies in different phases of growth. They are also able to analyse and evaluate the environment that influences new innovation projects.

The students know about the importance of the required mindset and can use the relevant tools in a goal-oriented manner to drive innovation-promoting cultures in companies. They can develop and effectively communicate ideas, concepts and analyses related to corporate entrepreneurship & innovation.

Planned learning activities and teaching methods

Interactive course with lecture, case studies, exercises in individual and group work, presentations and homework.

Assessment methods and criteria

Pre-assignment, participation during the seminar in the form of contributions and short presentations (individual or group assignments), post-assignment, individual weighting as determined by the instructors, announcement at the beginning of the semester



Recommended or required reading

Bouchard, Véronique; Fayolle, Alain (eds), (2014): Corporate Entrepreneurship. London: Routledge.

Chesbrough, Henry; Vanhaverbeke, Wim & West, Joel (Eds.) (2014): New Frontiers in Open Innovation. Oxford: Oxford University Press.

Frick, Georg; Meusburger, Lukas (2021): Company Building - Wie Unternehmen erfolgreich Startups entwickeln. München, Carl Hanser Verlag.

Furr, Nathan; Dyer, Jeff (2014): The Innovators Method - Bringing the Lean Startup into your Organisation. Boston, Massachusetts: Harvard Business Review Press. 

Morris, Michael; Kuratko, Donald & Covin, Jeffrey (2010): Corporate Entrepreneurship & Innovation, 3rd Edition, Mason, Ohio: Cengage Learning Publishing.

Ries, Eric (2017): The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth. New York: Crown Publishing Group.

Mode of delivery (face-to-face, distance learning)

Classes with compulsory attendance