|International Business Administration
|Business and Management
|Type of degree
Summer Semester 2024
|Course unit title
|Course unit code
|Language of instruction
|Type of course unit (compulsory, optional)
|Teaching hours per week
|Year of study
|Level of the course / module according to the curriculum
|Number of ECTS credits allocated
|Name of lecturer(s)
- Data Mining
- Data Advantages
- Backup requirements
- Security and societal as well as legal aspects related to big data collection and analysis
- Business implications of trends in operational data processing.
Data is commonly referred to as the "oil of the 21st century". In many cases, the use of data is a source of significant earnings potential and competitive advantages. At the same time, a data architecture that is accessible from the outside harbours considerable dangers and risk potential. For students of all majors, not only for those in Digital Management and IT, this course provides the foundations to recognise and use the entrepreneurial potential of Big Data and to manage the associated risks.
Students will recognise general data mining techniques. They recognise threats to business security and identify business continuity requirements and backup plans in case of data loss. Students understand the primary objectives of Big Data and the associated potential benefits. Students will be able to perform a cost / benefit analysis of big data systems.
Interactive course with lecture, case studies, exercises in individual and group work, presentations and homework.
Pre-assignment, participation during the seminar in the form of contributions and short presentations (individual or group assignments), post-assignment, individual weighting as determined by the instructors, announcement at the beginning of the semester
Bhasin, M. L. (2006). Data Mining: A Competitive Tool in the Banking and Retail Industries. The Chartered Accountant, 588-594.
Bialik, C. (2013, March 1). Data Crunchers Now the Cools Kids on Campus. The Wall Street Journal.
Seifert, J. W. (2008). Data Mining and Homeland Security: An Overview. CRS Report for Congress.
Stein, J. (2011, March 10). Data Mining: How Companies Now Know Everything About You.
Classes with compulsory attendance