Design basics 2

None

In this course, the students are introduced to central creative ways of thinking and acting, and familiarized with the basic principles and strategies of typography and interaction design.
In this course, students will gain an understanding of the properties of fonts, their context and the way in which typography helps the reader read and navigate a text.

• Classification systems, typographical terminology, principles of spacing, the use of typographical contrasts in composition, legibility, hierarchy and typographical form as a tool for expression and communication.
• Creation of flexible design systems that allow an idea to be expressed in different media.
• Basic knowledge of interaction design.

The focus is on organizing, analyzing and reflecting.

The course contains asynchronous teaching elements and is based on the "flipped classroom" concept.
Contents provided as online tutorials, including exercise examples, are used by the students as preparation for the course and / or for exercise purposes.

• The students have a basic understanding of creative ways of thinking and acting.
• They have a basic knowledge of typography and grid systems
• The students acquire an understanding of the properties of fonts, their context and the way in which typography supports reading and navigation of a text and they know how typography influences legibility.
• The students know classification systems, typographical terminology, the principles of spacing and know how to use typographical contrasts in composition.
• They develop a sensitivity for shape and color, proportion and space.
• They will be able to recognize the challenges of dynamic content in print and the web.
• They have basic knowledge of interaction design.
• The students have an understanding of how design problems can be meaningfully addressed in the context of current design practices and technological framework conditions.
• They can use the imparted tools for analysis and reflection in the context of design practice.
• They are able to use design vocabulary to reflect on your own work and those of others and to discuss it critically.

Online tutorials, presentations, exercises, individual and team coaching

The analysis (reading and writing) will take place as part of the “Scientific Work” course.

Subproject

As part of the course, parts of "Design project 2" will be implemented.

None

• Meinel, Christoph; Leifer, Larry (2019): Design thinking research. Looking further. Design thinking beyond solution-fixation. Springer.
• Heller, Steven; Anderson, Gail (2021): Type speaks. A lexicon of expressive, emotional, and symbolic typefaces. New York: Abrams.
• Stamm, Philipp; O'Donnell, Joe (2021): Understanding type - combining faces. Typeface combination as typographic stimulus. Basel: Birkhäuser.
• Jong, Cees de (2013): Type. A visual history of typefaces and graphic styles. Köln: Taschen.
• Willberg, Hans P.; Forssmann, Friedrich (2010): Lesetypografie. Mainz: Verlag Hermann Schmidt.
• Poschauko, Martin; Poschauko, Thomas (2013): Nea Machina: Die Kreativmaschine. Mainz: Verlag Hermann Schmidt.
• Johansson, Kaj; Lundberg, Peter; Ryberg, Robert (2008): Printproduktion Well done! Mainz: Verlag Hermann Schmidt.
• Voelker, Ulysses (2019): Ordnung in der Gestaltung. Grafische Raster in Theorie und Praxis (1. Auflage ed.). Salenstein: Niggli.
• Rall, Hannes (2015): Animationsfilm. Konzept und Produktion. Konstanz: UVK Verlagsgesellschaft.
• Baur, Ruedi; Erlhoff, Michael (2007): Design studieren. Paderborn: Wilhelm Fink Verlag.
• de Jong, Stephanie; de Jong, Ralf (2008): Schriftwechsel. Schrift sehen, verstehen, wählen und vermitteln. Mainz: Verlag Hermann Schmidt.
• Cheng, Karen (2005): Anatomie der Buchstaben. Basiswissen für Schriftgestalter. Mainz: Verlag Hermann Schmidt.
• Eisele, Petra; Naegele, Isabel (2012): Texte zur Typografie. Positionen zur Schrift. Sulgen/Zürich: Verlag Niggli AG.
• Weiss, Peter Philippe (2015): Wenn Design die Materie verlässt. Sound. Das Design der Emotionen, der Imagination und der Lebendigkeit. Norderstedt: Books on Demand.

Face-to-face course, asynchronous parts