Design basics 1

None

In this course, the students are introduced to central creative ways of thinking and acting, as well as being made familiar with the basic principles and strategies of design.

Knowledge of various recording methods and how these can be used at the beginning of design processes is conveyed. Imaging, for example, is used as a tool to deal with the question of how meaning is constructed and communicated through two-dimensional images. The students experiment with different media, tools and techniques and get to know different methods of how things, facts and situations can be captured, how other people can communicate, analyze and reflect.

The focus is on recording, collecting, sorting, organizing, analyzing and reflecting.

The aim is to stimulate the development of observation and representation skills.

The course contains asynchronous teaching elements and is based on the "flipped classroom" concept.

Contents provided as online tutorials, including exercise examples, are used by the students as preparation for the course and / or for exercise purposes.

• The students have a basic understanding of creative ways of thinking and acting.
• They know the basic principles and strategies of design
• The students have a basic knowledge of the technical requirements and areas of application of various recording methods.
• They are able to record impressions in different media (drawing, photo, audio, moving image).
• They understand that sound can affect the way we perceive and perceive information.
• They are able to record and produce sounds.
• The students get to know different methods of how things, facts and situations can be recorded and conveyed so that a dialogue with other people is possible from a certain point of view.

Online tutorials, presentations, exercises, individual and team coaching

Subproject

As part of the course, parts of "Design project 1" will be implemented.

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• Vaughan, Laurene (2019): Practice-based design research (First publish, paperback ed.). Bloomsbury Visual Arts.
• Poschauko, Martin; Poschauko, Thomas (2013): Nea Machina. Die Kreativmaschine. Mainz: Verlag Hermann Schmidt.
• Rall, Hannes (2015): Animationsfilm. Konzept und Produktion. Konstanz: UVK Verlagsgesellschaft.
• Baur, Ruedi; Erlhoff, Michael (2007): Design studieren. Paderborn: Wilhelm Fink Verlag.
• Martin, Bella; Hanington, Bruce (2013): Design Methoden. 100 Recherchemethoden und Analysetechniken für erfolgreiche Gestaltung. München: Stiebner Verlag.
• Schlempp-Ülker, Nesrin; Krisztian, Gregor (2004): Ideen visualisieren. Scribble - Layout - Storyboard. Ein Handbuch der Entwurfstechnik. Mainz: Verlag Hermann Schmidt.
• Heller, Steven; Vienne, Véronique (2012):100 Ideen verändern Grafikdesign. Köln: Dumont Buchverlag.
• Barthes, Roland (1989): Die helle Kammer. Bemerkungen zur Photographie. Frankfurt am Main: Suhrkamp.
• Stankowski, Anton; Duschek, Karl (1994): Visuelle Kommunikation. Ein Design-Handbuch. Berlin: Reimer.
• Lindinger, Herbert (1987): Hochschule für Gestaltung Ulm. Die Moral der Gegenstände. Berlin: Ernst.
• Gerstner, Karl (2000, 4. Auflage): Kompendium für Alphabeten. Teufen: Niggli.
• Doczi, György (1996, 4. Auflage): Die Kraft der Grenzen. Stuttgart: Engel.
• Kapitzki, Herbert W. (1997): Gestaltung. Methode und Konsequenz. Stuttgart: Edition Axel Menges.
• Kapitzki, Herbert W. (1980): Programmiertes Gestalten. Grundlagen für die Visualisierung mit Zeichen. Verlag Dieter Gitzel.
• Stetzer, Harald; Reichert, Gabriele; Rurik, Thomas (1997): Gestaltung im Projekt der Moderne. Stuttgart: Av Edition.
• Daldrop, Norbert W. (2004): Kompendium Corporate Identity und Corporate Design. Stuttgart: Av Edition.
• Hargittai-Magdolna, István (1999): Symmetrie. Eine neue Art, die Welt zu sehen. Reinbek bei Hamburg: Rowohlt Taschenbuch Verlag.

Face-to-face instruction, asynchronous parts