Information on individual educational components (ECTS-Course descriptions) per semester

The Digital World: Technology, Society and Ethics

Degree programme Business Administration: International Marketing & Sales
Subject area Business and Management
Type of degree Master
Summer Semester 2024
Course unit title The Digital World: Technology, Society and Ethics
Course unit code 800101012601
Language of instruction German, English
Type of course unit (compulsory, optional) Elective
Teaching hours per week 2
Year of study 2024
Level of the course / module according to the curriculum
Number of ECTS credits allocated 3
Name of lecturer(s) Marek BUZINKAY, Karin Thea TROMMELSCHLÄGER
Requirements and Prerequisites

As preparation for the course, the reading of the book "Brave New World" by Aldous Huxley is required.

Otherwise there are no prerequisites. Previous technical knowledge is not necessary.

Course content
  • Looking back into history: Innovations and their impact in the past
  • Technologies today and in the future
  • The transparent human being 
  • Virtual and augmented reality
  • Smart Home 
  • AAL - Active & Assisted Living (Ambient Assisted Living)
  • What is artificial intelligence?
Learning outcomes

The students know the principles underlying current digital technologies in their application by users.

The students have dealt with the assessment of consequences for people and society on the basis of selected examples. They are sensitised to recognise and reflect on positive and negative effects of digital and non-digital innovations.

By working on a case study, the students are able to name and weigh the advantages and disadvantages of a new technology, as well as define possible areas of application and restrictions, especially of an ethical nature.

The students know the basic concepts of (research) ethics.

Planned learning activities and teaching methods
  • Theory input
  • Discussion
  • Teamwork on self-selected case studies
Assessment methods and criteria

Documentation of a case study worked on in a team (70%)

Presentation of the case study (30%)



Recommended or required reading

Huxley, A. (2007). Schöne neue Welt. Vintage Classics.

Weizenbaum, J., & Rennert, U. (2003). Die Macht der Computer und die Ohnmacht der Vernunft

Dörner, R., Broll, W., Grimm, P., & Jung, B. (Hrsg.). (2019). Virtual und Augmented Reality (VR/AR): Grundlagen und Methoden der Virtuellen und Augmentierten Realität. Springer Berlin Heidelberg.

Grimm, P., Keber, T. O., & Zöllner, O. (Hrsg.). (2017). Digitale Ethik: Leben in vernetzten Welten. RECLAM

Mode of delivery (face-to-face, distance learning)

Face-to-face event with mandatory attendance, discussion, teamwork