Information on individual educational components (ECTS-Course descriptions) per semester

Writing Lab: Creative Writing

Degree programme Business Administration: International Marketing & Sales
Subject area Business and Management
Type of degree Master
Summer Semester 2024
Course unit title Writing Lab: Creative Writing
Course unit code 800101010600
Language of instruction German, English
Type of course unit (compulsory, optional) Elective
Teaching hours per week 2
Year of study 2024
Level of the course / module according to the curriculum
Number of ECTS credits allocated 3
Name of lecturer(s) Natasha DOSHI
Requirements and Prerequisites


Course content

This module offers an introduction to the topic of creative writing and its use and application in the context of various professional writing assignments and writing projects.

The module discusses topics such as creativity techniques, optimisation of the writing process, writer s block, reflective writing, editing, etc. In addition, various text genres (short story, script, poem, report, interview) will be explored. Students will learn how they can apply such creative writing tasks to their self-regulated learning process in their specific subject field. The individual writing process and the written texts will be presented in the format of a portfolio at the end of this module.

Learning outcomes

This module offers a thorough introduction to the topic of creative writing. At the end of the writing lab successful students are able to:

  • Apply creative writing methods in their daily writing tasks or major writing projects (study & job).
  • Apply reflective writing in a professional context (study & job).
  • Write and edit their texts in a structured way and react to (peer-)feedback.
  • Develop and create a professional portfolio.
Planned learning activities and teaching methods
  • Teaching and studying lab with various phases (input, activation, reflection)
  • Individual writing exercises
  • Group writing activities
  • Peer-feedback
Assessment methods and criteria
  • Active participation
  • Portfolio

Active participation and willingness to exchange ideas and texts are essential for the success of the writing lab.

Recommended or required reading

Gesing, Fritz (2014): Kreativ schreiben : Handwerk und Techniken des Erzählens. Köln: DumMont.

Kruse, Otto (2007): Keine Angst vor dem leeren Blatt. Ohne Schreibblockaden durchs Studium. 12., völlig neu bearb. Aufl. Frankfurt: Campus-Verlag.

Pyerin, Brigitte. (2014): Kreatives wissenschaftliches Schreiben. Tipps und Tricks gegen Schreibblockaden. 4. Auflage. Weinheim/Frankfurt: Beltz Juventa.

Werder, Lutz (2007): Lehrbuch des kreativen Schreibens. Wiesbaden: Marix.

Mode of delivery (face-to-face, distance learning)

In-class lecture with compulsory attendance.