Information on individual educational components (ECTS-Course descriptions) per semester

Creating Innovations and Solving Problems with Design Thinking

Degree programme Business Administration: International Marketing & Sales
Subject area Business and Management
Type of degree Master
Summer Semester 2024
Course unit title Creating Innovations and Solving Problems with Design Thinking
Course unit code 800101012501
Language of instruction English
Type of course unit (compulsory, optional) Elective
Teaching hours per week 4
Year of study 2024
Level of the course / module according to the curriculum
Number of ECTS credits allocated 6
Name of lecturer(s) Heidi WEBER
Requirements and Prerequisites


Course content

Design Thinking is a thought and work culture, that enables the generation of human and need oriented innovations. The scope ranges from classical product development to (ever getting stronger) social problem solutions and innovations. Design Thinking can be used as a holistic philosophy of an organisation but also as a tool to work on a specific subject.

This lecture is strongly based on practical work. The application of Design Thinking as a tool will be experienced on the basis of a concrete challenge. The students are actively engaged through all the phases, from the identification of the problem over the research and creative phases to the implementation. So they experience Design Thinking in a realistic environment.

The accompanying impulse lecture goes beyond the specific topic and shows the application in the larger environment.

Learning outcomes

The students know the problem solving and innovation creating method Design Thinking and where it is ideally used.

They know the frame conditions for a Design Thinking project and the criteria for the composition of a team. They are able to prepare a project and to name team members.

They can explain the phases of Design Thinking and describe methods used.

They can participate as a facilitator in a Design Thinking session.

Planned learning activities and teaching methods

Realisation of Design Thinking projects accompanied by impulse lectures.

Assessment methods and criteria

Active attendance and coopertative teamwork, presentations.


Ideally, students of all study programs participate in this course.

The more the heterogeneity and interdisciplinarity the better.

Recommended or required reading
  • Bland, David J.; Osterwalder, Alexander (2020): Testing business ideas. Hoboken, New Jersey: John Wiley & Sons, Inc.
  • Brown, Tim (2019): Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation. New York: HarperBusiness.
  • Lewrick, Michael; Link, Patrick; Leifer, Larry J. (2018): The design thinking playbook: mindful digital transformation of teams, products, services, businesses and ecosystems. Hoboken: Wiley.
  • Osterwalder, Alexander u.a. (2014): Value Proposition Design: How to Create Products and Services Customers Want. 1. Aufl. Hoboken: Wiley.
  • Osterwalder, Alexander; Pigneur, Yves (2010): Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. 1. Aufl. Hoboken, NJ: Wiley.
  • Stickdorn, Marc u.a. (2018): This is service design doing: applying service design thinking in the real world: a practitionersʹ handbook. Sebastopol, CA: O’Reilly.
Mode of delivery (face-to-face, distance learning)

In class lecture with compulsory attendance