Data-Driven Business Models and Services
Many companies recognize the opportunities and challenges of digitalization, but do not know how to use them for their own business. Therefore, suitable methods need to be developed to support companies in developing new digital services and implementing data-driven innovations in their business. The focus is particularly on researching new data-driven and practical services.
In addition, business models must be realigned and further developed into digital and data-driven business models. In addition, business processes need to be improved in terms of process performance based on data usage. To this end, quantitative methods are being developed or further developed to support and improve decision-making in companies.