Craft and Trade united

NFC technology for the digitalization of the jewellery industry. A practical project with August Kreienbaum GmbH from Warendorf

Mann steht mit einem Muster in der Hand vor einem Fluss und Gebäuden | © August Kreienbaum GmbH

Felix Hinnüber from the carpentry and handicraft company August Kreienbaum GmbH contacted the Mittelstand4.0 Competence Center Lingen to work out and further develop a prototype concept with the help of the competence center.


The Current Situation

Kreienbaum is a medium-sized craftsman's business from Warendorf and does everything from a single source - not just the joinery. Together with interior designer Alexander Polomka, August Kreienbaum GmbH has developed ideas for a digital and touch-sensitive sales counter for jewelers and watch retailers. This offers added value for new store concepts and can in turn provide retailers with a digital solution for advising customers.
In the course of the discussions, Kompetenzzentrum Lingen established contact with an IT service provider who could implement the prototype concept. In addition, the requirements for a digital sales counter crystallized through surveys of retailers and customers.


The Project

One idea to ensure optimal customer advice is the use of an NFC sensor. This would allow advisors and customers to place the product on the table in the store and automatically receive all relevant information. In the practical report from August Kreienbaum GmbH, interested parties can find out how the initial idea developed into a prototype, what it looks like and what advantages it has.


Further Details

Support Program:

This project was carried out by the Mittelstand4.0 Competence Center Lingen as part of the Mittelstand4.0 initiative of the BMWK Ministry (Germany)

Contact us

Dr. Ann-Kristin CORDES
Endowed Professorship for Digital Business Transformation